Agenda

All times Mountain

THURSDAY   FRIDAY   SATURDAY   SUNDAY

 

Thursday, May 30

8:00am–5:00pm

Registration


9:00am–10:30am

District Meetings

Districts 2, 3, 4, 6, 8, 10, 11, 14


9:30am–11:30am

Executive Directors Meeting

Are you an Executive Director for one of the many AAF professional chapters of Districts? This is the meeting for you. Together Executive Director's will learn from many AAF staff members and organization leaders about the coming year's events, projections, and expectations. A meeting favorite, an Idea Exchange Session of best practices and events will be part of this session. This session is for current Executive Directors of AAF chapters and Districts.


10:45am–12:15pm

NEEC Meeting, Part 1

Reserved for current members of the National Education Executive Council.


11:00am–12:30pm

Region Meetings


1:30pm–3:15pm

Council of Governors Meeting

All current Governors, Lt. Governors, Region Chairs, Ad 2 National board members and past chairs are encouraged to attend this regularly scheduled business meeting. In additional to "wrap-up" discussions, the newest member to the COG Executive Committee will be elected.


2:00pm–2:20pm

NSAC Welcome

For NSAC Teams only.


2:25pm–3:10pm

Student Recruiter Insight Session: VCU Brandcenter


3:15pm–4:00pm

Student Recruiter Insight Session: TBD


3:30pm–5:30pm

Board of Directors & Annual Business Meeting


4:05pm–4:50pm

Student Recruiter Insight Session: TBD


4:55pm–5:30pm

Student Recruiter Insight Session: TBD


5:45pm–7:00pm

Ad 2 Public Service Competition Rehearsals


6:00pm–9:30pm

NSAC Rehearsals


7:00pm–8:30pm

Chair's Welcome Reception

 

Friday, May 31

7:00am–6:30pm

National Student Advertising Competition Finals


8:00am–5:00pm

Registration


8:00am–1:00pm

Ad 2 Public Service Competition

The Ad 2 Public Service Competition has a long-standing history as a cornerstone event for the AAF's young advertising professional membership. Through this competition, Ad 2 members work to impact their respective communities by developing and implementing multi-media campaigns. Today, chapters from across the nation will showcase their case studies.


9:00am–10:30am

Breakfast & Opening Keynote: People First in the AI Era

Shiv Singh, Author & Co-Founder, AI Trailblazers

Join Shiv Singh as he presents a compelling vision for prioritizing humanity in the face of rapid AI advancements. This session will emphasize the essential balance that businesses and society need to strike between technological innovation and preserving core human values. It advocates for a future where AI serves to enhance the human experience while protecting human dignity, equity, and empowerment. The talk will include a powerful call for open-source development to ensure fairness and accessibility. Singh’s narrative underscores the importance of AI as a tool for human betterment, not at the expense of people. Join this exploration of a future where people with AI, not one or the other alone, lead the way.


10:45am–12:15pm

Chapter Management Roundtables


10:45am–11:45am

Breaking Barriers: The Journey of Women Founders in Advertising & Media

In an industry where creativity meets strategy, women founders of advertising agencies and consultancies, have stories that are both unique and universal. This panel discussion offers an intimate glimpse into the lives of several trailblazing women who dared to dream big and establish their own brands in the competitive world of advertising and media. From the initial spark that ignited their entrepreneurial spirit to the ongoing efforts to champion supplier diversity, this session will uncover the myriad ways these leaders are reshaping the advertising and media landscape as well as the importance of supplier diversity in our industry. 


12:30pm–2:00pm

Lunch & The Mosaic 10 Panel Discussion

Join us for a panel discussion on the Mosaic10, a consumer-selected "Top 10" list of the multicultural advertising, marketing, and media moments that made an impact over the past year.


2:30pm–3:30pm

Meta Session


2:30pm–4:00pm

Ad 2 National Board Meeting

All Ad 2 members are encouraged to attend this meeting where we will review the 2023-2024 year, hear from local leadership on their Presidents' reports, vote on Mid-Year Retreat 2024 host city, and announce the Club Of Excellence winners.


3:45pm–4:30pm

The Pathway to Net Zero 


3:45pm–4:30pm

Digital Media Session


4:15pm–5:00pm

Ad 2 Public Service Competition Winners Announcement

Ad 2 National will announce this year's winner of the Public Service competition and hand out awards to the winning Public Service teams. All guests are welcome to attend this celebration as we crown the new winner of the 2023-2024 competition and recognize the inspiring work the teams have put forth into their communities.


6:00pm–7:00pm

American Advertising Awards Gala Reception


7:15pm–10:00pm

American Advertising Awards Gala & Dinner


 

Saturday, June 1

9:00am–10:30am

Salute to Achiever's Breakfast

Presentation of 

Recognizing the absolute best of our grassroots network during ADMERICA. Festivities include the annual Council of Governors parade, American Advertising Awards incentive winners, winners of our Ovation Awards, Governor-of-the-Year, and recipients of the Barton A. Cummings Gold Medal Award, Betty Riehl Excellence in Service Award, Pat Martin Excellence in District Service AwardLee-Douthit-Levine Perseverance Award, and Chic Davis Memorial Award.


10:00am–12:30pm

Recruiter's Expo

For Students Only


11:00am–11:45am

National American Advertising Awards Committee Meeting


11:00am–11:45am

Community Impact Panel Discussion


11:45am–12:45pm

Handling Difficult Conversations in the Workplace

Bernice Chao, Co-Founder, Asians in Advertising

This interactive training addresses micro-aggressions and unconscious biases, fostering diversity and inclusion. Participants will gain inclusive communication skills, empowering them to empathize with colleagues and clients, and driving meaningful actions.


12:00pm–12:45pm

AAF Government Affairs and Grassroots: An Industry Essential and Marketable Member Benefit

The session will cover the issues confronting the advertising industry – especially privacy and taxes, what the AAF chapters can do to help protect the industry, and how that involvement can be marketed as a member benefit.


1:00pm–3:00pm

NSAC Luncheon presented by Tide/P&G


3:15pm–4:15pm

NSAC Judges Review

NSAC Teams Only 


4:15pm–5:00pm

The Power of Play: How Intrinsic In-Game Ads Are Shaping the Future

Itamar Benedy, Co-Founder & CEO, Anzu

Hear about the effectiveness of intrinsic in-game advertising as a channel, where we’ll delve into recent research that demonstrates its unprecedented viewability, attention, and brand impact across the entire marketing funnel. We’ll also discuss how Anzu is building the framework for the future of advertising, including AI, AR, VR, and cloud computing."


4:15pm–6:00pm

NEEC Meeting, Part 2

Reserved for current members of the National Education Executive Council.


5:00pm–6:30pm

Networking Cocktail Reception


6:30pm–10:00pm

Real Salt Lake vs. Austin FC Soccer Game 

AAF is excited to invite you to join us at the Real Salt Lake vs. Austin FC soccer game! Charter buses will pick up at 600 South Porte Cochere and transport to and from the stadium. After purchasing your tickets, please download the SeatGeek app and tickets will be transferred to the email address used to purchase tickets. If you already have a SeatGeek account, please use the email associated with your account to purchase your ticket. Tickets must be purchased individually. There is a limited number of tickets available, so do not delay! Please note: Tickets are available for purchase only to those that have purchased full-conference registrations. Conference registration will be verified before tickets are transferred.

Get Your Tickets Now

 

Sunday, June 2

8:00am–8:45am

Making Play Part of the Creative Process 

In this interactive session, we will play Wash-a-Pig, a creative training game, and learn the science behind play and what it means for creativity.


8:45am–9:30am

American Advertising Awards How-To

From software to categories, the Gala and situations to engage and avoid, this is your chance to learn from AAF's leading minds on the American Advertising Awards. As the industry evolves, so must our competition. Join us as we discuss the changes for the 2024-2025 competition and the ripple effects this will have in your market.


8:45am–9:30am

Building Inclusive Chapters: A Workshop for AAF Leaders

An interactive workshop designed for American Advertising Federation chapter leaders focused on diversifying their membership base and guiding them on ways to engage with AAF Mosaic Center’s initiatives. The training will provide actionable strategies and best practices for attracting and retaining a diverse array of members, ensuring chapters reflect the rich diversity of the communities they serve. Leaders will learn how to create more inclusive environments that empower members from all backgrounds and how to leverage the resources of the AAF Mosaic Center to address key diversity and inclusion challenges within their chapters. The workshop will also facilitate discussions on overcoming common barriers to diversity and fostering a culture of belonging and support. By participating, AAF chapter leaders will be equipped with the tools and knowledge necessary to drive meaningful change and enhance the inclusivity of their chapters, aligning with the AAF's commitment to diversity and inclusion in the advertising industry.