AAF News

AAF Diversity Outreach Programs Receive Underwriting Support from AdvancingDiversity.org
4/14/2021 
MediaVillage and AdvancingDiversity.org have joined forces with the American Advertising Federation to expand AAF’s programs focused on advancing advertising as a career opportunity for diverse high school and college students.
Legislative Alert: California Commercial Mail Bill Update
4/7/2021 
The hearing on the Commercial Mail bill scheduled for April 5 was cancelled at the request of the sponsor, State Senator Monique Limon.
Institute For Advertising Ethics President Says Industry Needs Standards, Guidelines
4/5/2021 
As the use of consumer data has expanded, ethics in online advertising is needed to regain the trust that brands have lost in recent years, especially among younger consumers.
Legislative Alert: Maryland Digital Ad Tax Update | 4/5/21
4/5/2021 
As you know, the Digital Ad Tax is now Maryland law. However, there is still a great deal of uncertainty – within the business community and government – as to what that means.
Google: "Get Back to What You Love"
4/5/2021 
Google’s Covid-19 vaccine ad says farewell to “virtual,” “lockdown” and more. The search bar reframes life as if it’s going back to normal.
AAF's Steve Pacheco on Hello Frances Podcast
3/23/2021 
AAF President & CEO, Steve Pacheco, joins Frances Roy on the Hello Frances Podcast to discuss how he has used his array of experiences throughout his tenure at the AAF.
Facebook: #StopAAPIHate: Instagram Guides
3/22/2021 
Beginning the week of March 22nd, we began rolling out a series of Guides in partnership with AAPI-led organizations and public figures to help our community support each other, and amplify AAPI voices across Instagram.
Dentsu: The Age of Inclusive Intelligence—a Consumer Trends Roadmap to 2030
3/18/2021 
Before the pandemic, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged. Now, we’ve updated our analysis to provide a roadmap to 2030.
AAF Teams with Marketing Edge to Boost Job Diversity
3/12/2021 
The AAF along with The LAGRANT Foundation and Pi Sigma Epsilon, partnered with Marketing Edge to help the nonprofit expand initiatives designed to bring more diversity and inclusion to job opportunities for marketing and advertising students.
Google: Career Certificates & More Ways We're Helping Job Seekers
3/11/2021 
Starting today, enrollment is open for our latest Google Career Certificates, in the fields of Data Analytics, Project Management, and User Experience (UX) Design.