Friday, May 31
7:00am–6:30pm
National Student Advertising Competition Finals
| 7:10am |
Team 824 |
| 8:35am |
Team 652 |
| 10:00am |
Team 591 |
| 11:25am |
Team 627 |
| 12:50pm |
Team 305 |
| 1:25pm |
LUNCH |
| 2:30pm |
Team 182 |
| 3:55pm |
Team 957 |
| 5:20pm |
Team 187 |
8:00am–5:00pm
Registration
8:00am–1:00pm
Ad 2 Public Service Competition
The Ad 2 Public Service Competition has a long-standing history as a cornerstone event for the AAF's young advertising professional membership. Through this competition, Ad 2 members work to impact their respective communities by developing and implementing multi-media campaigns. Today, chapters from across the nation will showcase their case studies.
9:00am–10:30am
Breakfast & Opening Keynote: People First in the AI Era
Shiv Singh, Author & Co-Founder, AI Trailblazers
Join Shiv Singh as he presents a compelling vision for prioritizing humanity in the face of rapid AI advancements. This session will emphasize the essential balance that businesses and society need to strike between technological innovation and preserving core human values. It advocates for a future where AI serves to enhance the human experience while protecting human dignity, equity, and empowerment. The talk will include a powerful call for open-source development to ensure fairness and accessibility. Singh’s narrative underscores the importance of AI as a tool for human betterment, not at the expense of people. Join this exploration of a future where people with AI, not one or the other alone, lead the way.
10:45am–12:15pm
Chapter Management Roundtables
10:45am–11:45am
Breaking Barriers: The Journey of Women Founders in Advertising & Media
Bernice Chao, Founder, Asians in Advertising; Independent Creative Consultant
Teddy Johnson, Co-Founder & Strategy Director, Overture; Member, AAF Mosaic NextGen Council
Shelia Marmon, Founder & CEO, Mirror Digital; Chair, AAF Digital Committee
Candace Queen, SVP, Mosaic Center, American Advertising Federation (Moderator)
In an industry where creativity meets strategy, women founders of advertising agencies, media companies and consultancies, have stories that are both unique and universal. This panel discussion offers an intimate glimpse into the lives of several trailblazing women who dared to dream big and establish their own brands in the competitive world of advertising and media. From the initial spark that ignited their entrepreneurial spirit to the ongoing efforts to champion supplier diversity, this session will uncover the myriad ways these leaders are reshaping the advertising and media landscape as well as the importance of supplier diversity in our industry.
12:30pm–2:00pm
Lunch & The Mosaic 10 Panel Discussion
Brittany Allen, Equity, Diversity & Inclusion Director, 72andSunny; Vice Chair, AAF Mosaic Council (Moderator)
Greg Christine, Director of Business Development, The Trade Desk
Carol H. Hood, Jr., Vice President/Digital Creative Director, Carol H. Williams
Tiffany Leung, DEI Engagement Specialist, Discover; Chair, AAF Mosaic NextGen Council
Chris Mendez, Senior Writer, 72andSunny
The Mosaic10 Luncheon and Panel conversation explores key trends and insights gleaned from the top 10 consumer voted multicultural moments of the past year. This discussion provides an invaluable perspective on how diversity, equity, and inclusion are being integrated and celebrated within the advertising industry, based on the impactful moments highlighted by the Mosaic10. Industry leaders will share their thoughts on the evolving landscape of multicultural advertising, offering insights into the strategies and creative approaches that have resonated with diverse audiences. This conversation serves as a reflective and forward-looking examination of the industry's commitment to inclusivity. "
2:30pm–3:30pm
Unlocking the Power of Generative AI for Marketers
Kana Aoki-Kino, Senior Product Marketing Manager, Meta
2:30pm–4:00pm
Ad 2 National Board Meeting
All Ad 2 members are encouraged to attend this meeting where we will review the 2023-2024 year, hear from local leadership on their Presidents' reports, vote on Mid-Year Retreat 2024 host city, and announce the Club Of Excellence winners.
3:45pm–4:30pm
Climate Conjugations: Past, Present, and Future
Dr. Bill Wescott, Climate Science & Policy Director, Ad Net Zero
What is the global organization Ad Net Zero, how are they aligning the ad sector with the rest of the world to address climate change, and how can you join this league of extraordinary ad professionals? Answers provided.
3:45pm–4:30pm
Harnessing Untapped Potential: Exploring The Next Wave of Digital Ad Opportunities
Jack Bamberger, GM of Agency Business, TikTok; Vice Chair, AAF National Board of Directors
Itamar Benedy, Co-Founder & CEO, Anzu
Shelia Marmon, Founder & CEO, Mirror Digital; Chair, AAF Digital Committee
Elizabeth Zupkow, Senior Director, Goodway Group; Lt. Governor, AAF District 12
In the ever-evolving world of digital advertising, next-generation formats are revolutionizing how we help our brand partners show up. Come be a brain in the room as we discuss and discover what it really takes to connect with consumers today in the digital media ecosystem. Our trailblazing panelists will unveil their expert strategies tailored to capitalize on the booming trends in gaming formats, the creator economy, and multicultural communities. Don't miss your chance to be at the forefront of innovation.
4:15pm–5:00pm
Ad 2 Public Service Competition Winners Announcement
Ad 2 National will announce this year's winner of the Public Service competition and hand out awards to the winning Public Service teams. All guests are welcome to attend this celebration as we crown the new winner of the 2023-2024 competition and recognize the inspiring work the teams have put forth into their communities.
6:00pm–7:00pm
American Advertising Awards Gala Reception
7:15pm–10:00pm
American Advertising Awards Gala & Dinner