The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client.  



Competition Finals | June 3, 2021 • Winners Announcement | June 4, 2021

There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client. Each year, a corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then "pitches" its campaign to a panel of judges.

Each of the AAF's college chapters can form a team for the National Student Advertising Competition on its campus. All students participating on the NSAC team must be dues-paying AAF College Chapter members. The AAF is divided into 15 geographical regions, and based on their school location, student teams first compete at the district level, either in-person or virtually. The winning team(s) from each district then advances to the semi-finals, where NSAC teams compete for one of eight spots at the finals. The final round of competition is held in conjunctions with ADMERICA, the AAF's annual national conference.

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