Forms & Resources

Team Documents & Forms

NSAC 2023 Intent to Participate Form

NSAC 2023 Reminder Sheet

NSAC 2023 Presentation Title Slide


Student Documents & Forms

NSAC 2023 Student Code of Conduct Form


Case Study

NSAC 2023 Case Study: Indeed (Password provided after completing Intent to Participate Form)

NSAC 2023 Policies & Procedures


NSAC Logos 


Case Questions

All student and faculty questions must only be in regards to case clarification or additional company information. Teams are expected to do their own research and should not ask questions of the sponsor that they would be reasonably able to attain through their own research. Teams also are not allowed to seek professional guidance on their campaign strategies or materials, and therefore will not be permitted to ask questions regarding their individual campaign ideas and executions.

Submit your questions


2022 Winning Campaigns

For past winning plans books and presentations, please visit the Member Shop.

Member Shop


Research Tools

Each year, companies partner with the AAF to provide complimentary access to marketing research tools and data for student teams competing in the National Student Advertising Competition. The complimentary access exposes the AAF's college chapter members to various types of primary and secondary consumer research and allows students to build more robust marketing campaigns for the respective client sponsoring the program. In addition, these students gain experience in working with data to help them embark on their advertising careers. The NSAC research partners are listed below. Please click on each to access detailed information on how to access them.


AdMall, a research tool from SalesFuel, Inc. provides valuable marketing research forecasts, analysis and insights for more than 465 industry categories, enabling strategic advertisers and marketers to make the best decisions for the growth of their business. 

Learn More


MRI | Simmons Research

MRI | Simmons Research is a leading cross-channel consumer research company. Complimentary access to Simmons Research databases will be granted to each participating team until the end of the competition. 




Nielsen, a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement, will provide statistical data for use in the NSAC.

Learn More



SRDS is pleased to provide AAF College Chapter teams competing in the NSAC with 120 consecutive days of complimentary access to SRDS online services for Consumer Magazine, Business Media Advertising Source, Direct Marketing Lists and more. In addition, SRDS will provide teams access to AdSpender, an online tool that provides multimedia advertising data for millions of brands across 18 different media.