Agenda 

All times Eastern. 


Thursday, March 23

8:30am–9:00am

Check-In


9:00am–9:05am

Welcome Remarks

Steve Pacheco
President & CEO
American Advertising Federation


9:05am–9:35am

A View from the FTC

Serena Viswanathan
Associate Director, Division of Advertising Practices
Federal Trade Commission


9:35am–10:05am

The Role of Industry Self-Regulation 

Mary K. Engle
EVP–Policy
BBB National Programs


10:05am–10:50am

Privacy Briefing 

Michael Signorelli 
Partner 
Venable

Chet Dalzell
Engagement and Communications
Digital Advertising Alliance


10:50am–11:00am

Break


11:00am–11:30am

Federal Advertising Deductibility Briefing 

Mac Campbell
Partner, Capitol Counsel
Counsel, The Advertising Coalition


11:30am–11:45am

Wrap-Up & Final Hill Meeting Prep

Clark Rector
EVP, Government Affairs
American Advertising Federation


11:45am–1:00pm

Lunch


1:00pm–5:00pm

Individual Hill Visits

Capitol Hill, House and Senate Office Buildings


4:00pm–6:00pm

Happy Hour & Meeting Debrief

Hosted by AAF and AAF DC
Art and Soul
415 New Jersey Avenue, NW