FOR IMMEDIATE RELEASE
AAF Announces 2018 National Student Advertising Competition Sponsor, Ocean Spray Cranberries
WASHINGTON DC, June 28, 2017—Partnering with
another global, iconic brand, the American Advertising Federation (AAF)
is excited to announce Ocean Spray Cranberries (ceanspray.com or oceanspray.coop), Inc. as the corporate
sponsor for the 2018 National Student Advertising Competition (NSAC).
The 2018 NSAC will
require each AAF college chapter team to develop a written, integrated
marketing campaign proposal and a 20-minute presentation in response to a
real-world advertising challenge facing Ocean Spray.
For close to nine
decades, Ocean Spray, the cranberry expert, has built a beloved brand on
the pillars of taste, health, and heritage. “We are thrilled to be the
2018 NSAC sponsor,” said Kristen Borsari, Vice President, North American
Marketing at Ocean Spray Cranberries, Inc. “Having the opportunity to
witness this year’s presentations first hand during the final
competition in New Orleans, we are extremely excited about the insights
and ideas that they can bring to the Ocean Spray business.”
sponsor the NSAC view the competition as an extremely cost efficient
tool to generate insights and ideas, as well as an opportunity to build
brand loyalty with a new generation of current and future consumers,”
said Constance Cannon Frazier, the AAF’s Chief Operating Officer. “Some
have even participated multiple times, as they recognize the value of
aligning their brand with the consumer and the valuable insights gained
throughout the process.
For more information about the National Student Advertising Competition, please contact AAF at (202) 898-0089. Or, visit AAF’s website to learn more.