National Student Advertising Competition (NSAC) Overview
Congratulations to the University of Oregon for winning the NSAC 2015 competition, sponsored by Pizza Hut, the AdMall Best Use of Marketing Research Award, and the District 7 Bolton-Mac Vicar Best Presenter award (for presenter Brandon Mai). Congratulations to all of the finalists: the University of North Carolina-Chapel Hill; Johnson & Wales University - Providence (runner up), Louisiana State University, West Texas A&M University; St. John’s University (3rd place winner and Experian Marketing Services’ award for Best Plans Book recipient), Hawaii Pacific University and Minnesota State University – Moorhead.
How the NSAC Works
There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client.
Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then "pitches" its campaign to a panel of judges.
The Structure of the NSAC Competitions
Each AAF college chapter can form a NSAC team on its campus. The AAF is divided into 15 geographical regions and based on their school location, student teams first compete at the district level, either in-person or virtually. The winning team(s) from each district then advances to the semi-finals, where NSAC teams compete for one of eight spots at the finals. The final round of competition is held during the annual AAF ADMERICA National Conference in late May/early June. For 2015-2016, the finals will be held June 4-7, 2016 at Disneyland Hotel in Anaheim, California.
Judging is conducted by professionals in the advertising, marketing and communications industry. Judges at the national level are selected from the client and their advertising agencies. If you are interested in judging one of the District competitions or the semi-finals, please complete the following form.
The AAF is pleased to announce Snapple as the NSAC 2016 sponsor.