Baldwin Cunningham

Director, Media and Partnerships, State Farm Insurance

Baldwin Cunningham is the Director of Media and Partnerships at State Farm, where he’s accountable for the media budget and sponsorship portfolio to drive brand awareness, consideration, and quote starts for State Farm’s product portfolio.

Prior to that, he was the VP, Client Sales Lead at Warner Brothers Discovery, where he was responsible for driving revenue across CPG, DTC, Finance, and Insurance categories.

Cunningham was previously VP of Strategy at Brit + Co and before that, Founder & CEO of Partnered. Partnered was a digital network that helped traditional businesses innovate how they market and sell to customers by partnering with the world's most innovative startups. He helped over 200 leading brands from Coca-Cola to L'Oreal to Nestle meet the companies who are disrupting industries and transforming how business gets done, resulting in a Forbes 30 under 30 award in 2015. More recently, he was recognized with the 2019 Cynopsis Rising Star Award and was named to Bumble Biz’s list of Most Inspiring New Yorkers.

Cunningham is a graduate of Springfield College, Y Combinator, a tech incubator located in Silicon Valley and completed an executive leadership certificate at University of Virginia Darden Business School. 

Inductee, 2023 Advertising Hall of Achievement

Last Updated: August 2023