Established in 1905, the American Advertising Federation (AAF) is the only organization that includes members across all disciplines and career levels in advertising. Whether you're new to the fast-paced world of advertising or a seasoned professional, the AAF is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.

The Unifying Voice for Advertising

Headquartered in Washington, DC, we are the “Unifying Voice for Advertising.” The AAF has more than 150 local clubs across the U.S. representing nearly 35,000 advertising professionals, connecting and leading the industry. We help more than 4,000 student members kickstart their careers within a 140+ college chapter network with an array of student programs. And, we have more than 60 corporate members who are supportive of our ongoing efforts.

Each year, the AAF hosts numerous programs and initiatives, including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism and summer Ad Camps for high school students. We appreciate our members' continued loyalty and industry’s engagement and enthusiasm surrounding our events—and we look forward to seeing you at our next one.

Our Mission

The American Advertising Federation protects and promotes the well being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of brands, agencies, media companies, local advertising clubs and college chapters.

Our Goals

  • Bring members together to deliver creative business solutions
  • Keep members abreast of the latest trends in technology, creativity and marketing
  • Promote diversity and inclusion in advertising
  • Honor and celebrates advertising excellence
  • Develop the industry’s future leaders
  • Protect and promotes advertising at all levels of government through grassroots activities
  • Offer engaging programs to encourage local association volunteer leadership
  • Utilize industry expertise to address community issues
  • Provide opportunities for professionals to build supportive relationships with others in the advertising industry

Our Efforts

Learn About Membership