Distinguished Advertising Educator Award

Distinguished Advertising Educator Award


2016 Recipient

Jay Newell, Iowa State University

Jay Newell is an associate professor in the Greenlee School of Journalism and Communication at Iowa State University. He earned a Ph.D. in mass media from Michigan State University in 2003.   Prior to his graduate studies, Newell was a promotion executive at multiple cable television networks where he helped launch channels such as Nickelodeon, Lifetime, CNN International and TNT.  His work has won multiple awards, including Clios, Promax, and Broadcast Design.

At Iowa State, Newell has focused his teaching program on effective learning within large classes.  He was named an Outstanding Educator in 2015 and Shakeshaft Master Teacher in 2011.  He chaired the University’s advisory committee for the Center for Teaching and Learning, chaired the Greenlee School’s curriculum and undergraduate committees, and was a visiting professor for the Advertising Education Foundation in 2010.

His interest in enhancing large classes has led to multiple technology-in-education projects.  Since 1999 he has been using web-based video conference tools to increase student engagement through classroom-to-boardroom connections.  In 2007 he began development of MarkUp, a computer utility that offers drag-and-drop commenting on student projects.   MarkUp is now incorporated into ThinkSpace, a web-based instructional platform developed at Iowa State University that is in use at 17 institutions. His work in the digital domain led to the founding of a course in which ads are created dynamically using incoming data streams.

Newell is a former head of the Advertising Division of the AEJMC, and serves on the editorial board of the Journal of Advertising Education and the International Journal on Media Management.  His research on media saturation and product placement has been noted in the New York Times, the Los Angeles Times, BBC, and the London Daily MailView Press Release.

Last Updated: May 2016