As the longest serving executive director of the Utah Advertising Federation (UAF), Dee Ann Budge has done more to shape the organization than any other single individual. Just as Betty Riehl was successful on a national level, Budge has been successful on a regional basis. She has served, nurtured, cajoled and guided 21 different presidents and boards of directors through their roles since she agreed to help the club for "few years" back in 1980. As a result of her encouragement and support, many UAF former presidents have become leaders in District 12, the Western Region and the national Council of Governors. Budge also has had a major role in contributing to the planning and execution of District 12.