The AAF provides Chapter leaders—Presidents and Executive Directors—resources to support their Chapter's initiatives. The array of content has been specifically designed to help leaders to promote Chapter programming, increase membership, and provide a valuable experience to the members.
 



#AAFPIE

AAF President Idea Exchange

August 30, 2022 | 3:30pm ET

The President Idea Exchange (PIE) is a new program started by the AAF Council of Governors to give AAF Club Presidents across the country an opportunity to build their network, exchange ideas and grow their resources. In this first session, we’ll be sharing ideas to improve board communications. 

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American Advertising Awards

The 2023 Competition: A Quick Reference

September 20, 2022 | 3:30pm ET

 Led by National American Advertising Awards Chair David Campbell

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American Advertising Awards

The Ins and Outs of Bill Highway

October 25, 2022 | 3:00pm ET

Led by AAF Bill Highway Partners

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Chapter Management

Chapter Leadership Resources

The AAF provides its Chapter leaders—Presidents and Governors—resources to support their Chapter's initiatives. The array of content has been specifically designed to help leaders to promote programming, increase membership, and provide a valuable experience to the members. This area of our website will consistently grow with information you will find beneficial in leading your chapter.

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Club Management Resources

OpenWater Training

Are you a local or District American Advertising Awards chair or committee member? Get ready for the competition year with training on the entry platform, Open Water.

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Club Management Resources

Billhighway Training

Are you a local or District American Advertising Awards chair or committee member? Get ready for the competition year with training on the payment portal, Billhighway.

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Innovid Webinar

Future-Proofing Identity for a Privacy-First World

The promise of a free Internet is rooted in a value exchange between content and data collection, but through the past decade the power dynamic has shifted with no clear winner in sight. In this session, we’ll dive into the response to global consumer privacy concerns (both good and bad), what to expect next, and above all, what we collectively can and should do about it. 

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#AAFLeadershipWebinarSeries

The Changing Face of Advertising and Media: How Diversity, Equity & Inclusion Are Being Represented in Our Industry

Speakers include: Antonio Hernández, Lead Principal, Global DE&I, Amazon; Rich Ferraro, CCO, GLAAD; and Meghan Bartley, Director of Agencies, Brands and Engagement, GLADD

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AAF Club Services Creative Caffeine Chat Series

AI Advertising: The Next Era of Digital Marketing

Join IBM Watson Advertising Brand Strategist, Grace Murphy, in a discussion about key factors driving advertising industry disruption and how brands can adapt to thrive in the next era of digital marketing. 

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AAF Club Services Creative Caffeine Chat Series

A Creative Journey with Pedro Lerma

You may know Pedro's work with Avocados from Mexico, but his long list of clients also includes exceptional brands such as Dr. Pepper, Ocean Spray, Bud Light, The Home Depot, Southwest Airlines and more. Known as the “next generation multicultural agency,” the insightful LERMA/ team of marketing experts led by Pete boasts operations in Dallas and Mexico City.

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Innovid Webinar

The Year Streaming Went Supernova: Global Benchmarks & Best Practices

While Connected TV (CTV) has been growing steadily, 2020 brought about a shift in consumer behavior that catapulted its growth faster than anyone could have anticipated. CTV is now an integral part of the omni-channel marketing strategy, and brands are taking advantage of its inherent command of user attention to create stronger relationships with their customers. Join Innovid’s GM of Measurement and Analytics, Jessica Hogue, as we explore the key takeaways from the company’s latest Global Omni-Channel Benchmarks.

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AAF Club Services Creative Caffeine Chat Series

Leading with “Love:” World Wildlife Fund’s New Brand Campaign

Terry Macko, WWF’s SVP of Communications & Marketing, will talk about the launch of “Love It or Lose It,” the organization’s 2021 national brand campaign. What inspired it? Why did a conservation organization known for its science-based approach to the problems of the planet take this direction? And why now? Terry will share creative from the multichannel campaign, talk about the campaign’s goals and explain how it fits into WWF’s mission.

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Innovid Webinar

Redefining Identity for the New Television Landscape

There’s no doubt that identity is the new oil of digital advertising—but how to find it, and keep it, is tricky. Join Innovid’s Chief Technology Officer, Tal Chalozin, as we break down the foundations for redefining identity for the new television landscape.

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Webinar

Moving Our Industry Beyond “Window Dressing” in Diversity & Inclusion

With Nancy Hernandez, President & Founder of ABRAZO. Diversity and Inclusion is the cornerstone for a successful and long-standing business model. To learn how to make intentional and purposeful decisions surrounding the workspace

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More Videos

Watch our webinars to learn how to more effectively lead your Ad Club. We also have video presentations on topics such as diversity, equity, and inclusion; and government affairs and policy.

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Webinar

Programming for Young Professionals

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Webinar

Operating Your Club Through the Coronavirus Pandemic

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Webinar

Compliance vs Commitment: How to Go Beyond Accessibility with Advertising & Disability

With Josh Loebner, Director of Strategy at Designsensory. Agencies and advertisers are taking greater strides to advance diversity, equity and inclusion, but how does disability fit in? Learn how you can move from compliance to disability commitments.

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Webinar

Finding and Preparing Future AAF Leaders

View Presentation Deck View Succession Planning Detail Watch Webinar
 

Government Affairs & Policy

The AAF protects and promotes advertising at all levels of government through grassroots activities. We monitor and react to advertising-related legislation on local, state, and federal levels. Our network of corporate partners and 35,000 advertising professionals in 160+ local clubs are ready and able to engage with lawmakers on behalf of the advertising industry on tax, privacy, First Amendment and other issues of concern.

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Diversity, Equity, & Inclusion

The AAF's Mosaic Center for Diversity, Equity, & Inclusion in Advertising implements all of the AAF's diversity initiatives. Its mission includes the development of new programs to develop diverse talent and promote realistic portrayals of multicultural communities.

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Institute for Advertising Ethics

The Institute for Advertising Ethics (IAE) is a nonpartisan collaboration of consumers, government, academia, advertisers, agencies, and media platforms for enhanced ethics. IAE serves to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and dissemination of commercial information to consumers.

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Mentorship

The AAF Mentorship Program connects Club Members with College Chapter Members for a guided three-month virtual mentorship relationship.

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Member Newsletter

Emailed monthly, this newsletter provides AAF's professional membership with information on resources and upcoming events.

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AAF Logos & Branding

Download the AAF's brand guide, logos, and stationary templates.

Download the Brand Guide  Download the Logos   Business Card Template  Letterhead Template  Membership Card Template  Membership Certificate Template