The AAF provides Ad Club leaders—Presidents and Executive Directors—resources to support their Club's initiatives. The array of content has been specifically designed to help leaders to promote Club programming, increase membership, and provide a valuable experience to the members.
The promise of a free Internet is rooted in a value exchange between content and data collection, but through the past decade the power dynamic has shifted with no clear winner in sight. In this session, we’ll dive into the response to global consumer privacy concerns (both good and bad), what to expect next, and above all, what we collectively can and should do about it.
Are you a local or District American Advertising Awards chair or committee member? Get ready for the upcoming competition year with training on the entry platform, Open Water.
Prepare to enter the new Ovation Awards! Achieving Division Club-of-the-Year and President-of-the-Year status has just gotten easier. Club Achievement books are still part of the mix, but now you get points for so much more! Simply follow the provided deadline schedule to accumulate points throughout the year.
Are you a local or District American Advertising Awards chair or committee member? Get ready for the upcoming competition year with training on the payment portal, Bill Highway.
The newly re-engineered ADMERICA will feature presentations by experts, the latest trends, and programming along with practical information specific to AAF club management and members.
The AAF provides its Ad Club leaders—Presidents and Governors—resources to support their Club's initiatives. The array of content has been specifically designed to help leaders to promote programming, increase membership, and provide a valuable experience to the members. This area of our website will consistently grow with information you will find beneficial in leading your chapter.
Speakers include: Antonio Hernández, Lead Principal, Global DE&I, Amazon; Rich Ferraro, CCO, GLAAD; and Meghan Bartley, Director of Agencies, Brands and Engagement, GLADD
Join IBM Watson Advertising Brand Strategist, Grace Murphy, in a discussion about key factors driving advertising industry disruption and how brands can adapt to thrive in the next era of digital marketing.
You may know Pedro's work with Avocados from Mexico, but his long list of clients also includes exceptional brands such as Dr. Pepper, Ocean Spray, Bud Light, The Home Depot, Southwest Airlines and more. Known as the “next generation multicultural agency,” the insightful LERMA/ team of marketing experts led by Pete boasts operations in Dallas and Mexico City.
While Connected TV (CTV) has been growing steadily, 2020 brought about a shift in consumer behavior that catapulted its growth faster than anyone could have anticipated. CTV is now an integral part of the omni-channel marketing strategy, and brands are taking advantage of its inherent command of user attention to create stronger relationships with their customers. Join Innovid’s GM of Measurement and Analytics, Jessica Hogue, as we explore the key takeaways from the company’s latest Global Omni-Channel Benchmarks.
Terry Macko, WWF’s SVP of Communications & Marketing, will talk about the launch of “Love It or Lose It,” the organization’s 2021 national brand campaign. What inspired it? Why did a conservation organization known for its science-based approach to the problems of the planet take this direction? And why now? Terry will share creative from the multichannel campaign, talk about the campaign’s goals and explain how it fits into WWF’s mission.
Tips on how to run your 2021 American Advertising Awards program virtually.
There’s no doubt that identity is the new oil of digital advertising—but how to find it, and keep it, is tricky. Join Innovid’s Chief Technology Officer, Tal Chalozin, as we break down the foundations for redefining identity for the new television landscape.
With Nancy Hernandez, President & Founder of ABRAZO. Diversity and Inclusion is the cornerstone for a successful and long-standing business model. To learn how to make intentional and purposeful decisions surrounding the workspace
Watch our webinars to learn how to more effectively lead your Ad Club. We also have video presentations on topics such as diversity, equity, and inclusion; and government affairs and policy.
With Josh Loebner, Director of Strategy at Designsensory. Agencies and advertisers are taking greater strides to advance diversity, equity and inclusion, but how does disability fit in? Learn how you can move from compliance to disability commitments.
The AAF protects and promotes advertising at all levels of government through grassroots activities. We monitor and react to advertising-related legislation on local, state, and federal levels. Our network of corporate partners and 35,000 advertising professionals in 160+ local clubs are ready and able to engage with lawmakers on behalf of the advertising industry on tax, privacy, First Amendment and other issues of concern.
The AAF's Mosaic Center for Diversity, Equity, & Inclusion in Advertising implements all of the AAF's diversity initiatives. Its mission includes the development of new programs to develop diverse talent and promote realistic portrayals of multicultural communities.
The Institute for Advertising Ethics (IAE) is a nonpartisan collaboration of consumers, government, academia, advertisers, agencies, and media platforms for enhanced ethics. IAE serves to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and dissemination of commercial information to consumers.
The AAF Mentorship Program connects Club Members with College Chapter Members for a guided three-month virtual mentorship relationship.
Browse our catalogue of white papers and reports on the state of the advertising, marketing, and media industries.
Download the AAF's brand guide, logos, and stationary templates.