The AAF provides Ad Club leaders—Presidents and Executive Directors—resources to support their Club's initiatives. The array of content has been specifically designed to help leaders to promote Club programming, increase membership, and provide a valuable experience to the members.
 



ADMERICA

June 7–11, 2021

ADMERICA is the American Advertising Federation’s annual conference met to enhance enthusiasm for the advertising industry and the leadership skills of our grass roots network. During this week-long virtual event, attendees can anticipate exceptional speakers, workshops and industry insight designed to elevate each person’s personal and professional approach to excellence. Attendance is open to all members and executive directors.

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#ADMERICA2021

Salute to Achievers Virtual Awards Ceremony

June 11, 2021 | 12:30pam ET

It’s been a roller coaster year… Let’s celebrate the many accomplishments despite the barriers. All ADMERICA 2021 registrants will want to take part in this mid-day salute to our Club Achievement Competition winners, Presidents-of-the-Year, our Governor-of-the-Year, and recipients of the Betty Riehl Excellence in Service, Chic Davis Memorial Award and Pat Martin Excellence in District Service awards.

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#ADMERICA2021

American Advertising Awards Gala

June 11, 2021 | 5:30pm ET

Join us as we recognize and reward the creative spirit of excellence in the art of advertising! The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local AAF Ad Club competitions.

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AAF Club Services Creative Caffeine Chat Series

AI Advertising: The Next Era of Digital Marketing

Join IBM Watson Advertising Brand Strategist, Grace Murphy, in a discussion about key factors driving advertising industry disruption and how brands can adapt to thrive in the next era of digital marketing. You'll learn:

  • The impact of data deprecation on marketers, publishers and consumers
  • Why AI is critical to our industry's future, and how it can help advertisers break the cycle of over-reliance on cookies and identifiers through leveraging privacy forward data sets to recognize patterns and make predictions
  • Key use cases for AI Advertising across targeting, creative, media, and measurement plus an introduction to the IBM Watson Advertising product suite, which addresses these key areas
  • Examples of AI in action and how IBM Watson Advertising is helping global brands achieve faster, more impressive results and build trusted connections with consumers at scale using AI Advertising solutions

Additional Resources:


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AAF Club Services Creative Caffeine Chat Series

A Creative Journey with Pedro Lerma

You may know Pedro's work with Avocados from Mexico, but his long list of clients also includes exceptional brands such as Dr. Pepper, Ocean Spray, Bud Light, The Home Depot, Southwest Airlines and more. Known as the “next generation multicultural agency,” the insightful LERMA/ team of marketing experts led by Pete boasts operations in Dallas and Mexico City.

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Innovid Webinar

The Year Streaming Went Supernova: Global Benchmarks & Best Practices

While Connected TV (CTV) has been growing steadily, 2020 brought about a shift in consumer behavior that catapulted its growth faster than anyone could have anticipated. CTV is now an integral part of the omni-channel marketing strategy, and brands are taking advantage of its inherent command of user attention to create stronger relationships with their customers. Join Innovid’s GM of Measurement and Analytics, Jessica Hogue, as we explore the key takeaways from the company’s latest Global Omni-Channel Benchmarks.

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AAF Club Services Creative Caffeine Chat Series

Leading with “Love:” World Wildlife Fund’s New Brand Campaign

Terry Macko, WWF’s SVP of Communications & Marketing, will talk about the launch of “Love It or Lose It,” the organization’s 2021 national brand campaign. What inspired it? Why did a conservation organization known for its science-based approach to the problems of the planet take this direction? And why now? Terry will share creative from the multichannel campaign, talk about the campaign’s goals and explain how it fits into WWF’s mission.

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Webinar

The Virtual Nature of It All: American Advertising Awards

Tips on how to run your 2021 American Advertising Awards program virtually.

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Webinar

Redefining Identity for the New Television Landscape

There’s no doubt that identity is the new oil of digital advertising—but how to find it, and keep it, is tricky. Join Innovid’s Chief Technology Officer, Tal Chalozin, as we break down the foundations for redefining identity for the new television landscape.

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Webinar

Moving Our Industry Beyond “Window Dressing” in Diversity & Inclusion

With Nancy Hernandez, President & Founder of ABRAZO. Diversity and Inclusion is the cornerstone for a successful and long-standing business model. To learn how to make intentional and purposeful decisions surrounding the workspace

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More Videos

Watch our webinars to learn how to more effectively lead your Ad Club. We also have video presentations on topics such as diversity, equity, and inclusion; and government affairs and policy.

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Webinar

Programming for Young Professionals

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Webinar

Operating Your Club Through the Coronavirus Pandemic

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Webinar

Compliance vs Commitment: How to Go Beyond Accessibility with Advertising & Disability

With Josh Loebner, Director of Strategy at Designsensory. Agencies and advertisers are taking greater strides to advance diversity, equity and inclusion, but how does disability fit in? Learn how you can move from compliance to disability commitments.

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Webinar

Finding and Preparing Future AAF Leaders

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AAF University

A course video series for AAF Club Presidents and District Leaders to learn how to better run their clubs, communicate the value of AAF, develop future leader and much more.

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Mentorship

The AAF Mentorship Program connects Club Members with College Chapter Members for a guided three-month virtual mentorship relationship.

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Government Affairs & Policy

The AAF protects and promotes advertising at all levels of government through grassroots activities. We monitor and react to advertising-related legislation on local, state, and federal levels. Our network of corporate partners and 35,000 advertising professionals in 160+ local clubs are ready and able to engage with lawmakers on behalf of the advertising industry on tax, privacy, First Amendment and other issues of concern.

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Diversity, Equity, & Inclusion

The AAF's Mosaic Center for Diversity, Equity, & Inclusion in Advertising implements all of the AAF's diversity initiatives. Its mission includes the development of new programs to develop diverse talent and promote realistic portrayals of multicultural communities.

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Institute for Advertising Ethics

The Institute for Advertising Ethics (IAE) is a nonpartisan collaboration of consumers, government, academia, advertisers, agencies, and media platforms for enhanced ethics. IAE serves to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and dissemination of commercial information to consumers.

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Research

Browse our catalogue of white papers and reports on the state of the advertising, marketing, and media industries.

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How-To Guides

A set of resources to help Club leaders bring meaning and value to AAF membership. The guides cover the following topics:

Advertising Education  Financial Management  Government Relations  Membership Management  Program Planning  Club Roster Administration  Club Import Template  AAF Quick Start Guide  

AAF Logos & Branding

Download the AAF's brand guide, logos, and stationary templates.

Download the Brand Guide  Download the Logos   Business Card Template  Letterhead Template  Membership Card Template  Membership Certificate Template