News, research & data, white papers, and reports on the state of the advertising, marketing, and media from the AAF and its industry partners. Topics include diversity, equity, and inclusion, technology, ethics, privacy, consumer insights, and more.
Brand Highlight
April 5, 2021
Google’s Covid-19 vaccine ad says farewell to “virtual,” “lockdown” and more. The search bar reframes life as if it’s going back to normal.
Industry Resources
March 23, 2021
The latest creative for the Ad Council's COVID-19 Vaccine Education Initiative, “Back in the Game” was created in partnership with thirteen professional sports leagues and organizations: American Horse Council, Athletes Unlimited, Major League Baseball (MLB), Major League Soccer (MLS), National Association for Stock Car Auto Racing (NASCAR), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), National Women's Soccer League (NWSL), PGA TOUR, US Open Tennis Championships, Women's National Basketball Association (WNBA) and WWE.
March 22, 2021
Beginning the week of March 22nd, Instagram began rolling out a series of Guides in partnership with AAPI-led organizations and public figures to help our community support each other, and amplify AAPI voices across Instagram.
Dentsu Events & Experiences Gain agency insights on the latest trends, market research and forecasts in marketing and advertising.
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The Total Commerce Playbook Customers no longer ‘go shopping’ but are rather always shopping and commerce is a priority for absolutely every brand in any industry vertical.
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COVID-19 Recovery Navigator Consumers are feeling crisis-fatigue while also aware that the pandemic is far from over. Concern over the virus outbreak remains at elevated levels and consumers are also feeling the force of the economic crisis.
Unlocking the eSports Opportunity With a vast majority of sports events being cancelled or postponed as a result of the COVID outbreak, the world is paying more attention to esports than ever before.
Digital Society Index: Decoding Data Dynamics Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences.
California Consumer Privacy Act Marketers and their partners should view consumer data privacy regulation as a path for brand-building and innovation rather than a checklist to comply with.