Dave Koranda is a Senior Instructor II at the University of Oregon. He worked with ad agencies for over 20 years in Media and Strategy, helping McDonald’s, Pepsi and Seven Up, among others. He is a member of the N.A.R.B. (National Advertising Review Board) and a member of the American Ad Federation Executive Education Committee. The NSAC team he advises finished first in 2015. Dave teaches a class at the University of Oregon that he developed entitled, “Curiosity for Strategists”, which has since been copied by a number of other colleges and universities. Dave is still playing ice hockey several days a week, as his mind and body still haven’t figured out he probably shouldn’t be doing that.