Adrian Parker is Global Vice President of Marketing for Patrón Tequila, overseeing a portfolio of luxury brands including the world’s #1 premium tequila. He leads a team of marketers at parent company Bacardi Limited, responsible for brand strategy, product innovation, creative, media, packaging, digital and experiential in more than 100 countries. In 2019, Adrian was recognized by the CMO Club for Creativity & Storytelling, and Adweek named him a Brand Star for his work on relaunching Grey Goose Vodka. In 2013 Crain’s magazine named Adrian one of the top Digital Marketers of the Year and his bold approach to leading innovation has been celebrated by Black Enterprise magazine, The Network Journal, Forrester Research and numerous books, articles and keynotes. Previously, Adrian owned a marketing agency and held leadership roles at Intuit, Kate Spade, RadioShack and Foot Locker. He and his wife, Alisha, have 3 children – Caleb, Chloe and Chandler. They are passionate about supporting local community groups, their church and global relief organizations in Africa and South America. Adrian is a graduate of Florida A&M University and holds certifications in Entrepreneurship from Southern Methodist University and Leadership from Harvard Business School.