Eric Hadley

General Manager, Worldwide Marketing BING and MSN Microsoft

Eric Hadley is on his second tour of duty at Microsoft re-joining the company after an 2 year break.  Currently Hadley serves as GM Bing Marketing, coming back to the company to launch the new Microsoft search brand and has driven growth thru a mix of direct response, brand and partnership marketing.

Between stints at Microsoft, Hadley was CMO/CRO of Heavy Corporation, managing all Sales, Marketing and business development for the company.  In this role Eric re-built the national sales force, increasing revenue in a down market (2007) and positioned Heavy as a leader in the online video space.

In the last role at Microsoft before joining Heavy, Mr. Hadley was general manager of Global Marketing for the Microsoft Advertising Team including MSN,, Xbox Live and all other Microsoft advertising-funded properties.  He also managed the global rollout of Microsoft adCenter, the company's advertising platform.  

Over a ten year tenure at Microsoft, Hadley held senior positions across Microsoft, including MSN Marketing, where he developed and launched the iconic MSN Butterfly, and roles in Microsoft’s Corporate Group focusing on marketing covering international markets and the company’s LCA group in Washington DC.

Hadley joined Microsoft in March 1998 from Ogilvy & Mather.  He played a key role in launching the award-winning worldwide e-business campaign that successfully revitalized the IBM brand.  

Mr. Hadley has received numerous honors during his career, including Effie’s, Cannes Grand Prix Lions, One Show Awards.  He was the recipient of the prestigious “Chairman’s Award,” an internal Microsoft honor bestowed only to exceptional employees.  While at Ogilvy & Mather, Mr. Hadley received the “David Ogilvy Award” for his work on the IBM account.

In 2010 Hadley was an Executive Producer on the highly acclaimed Sundance 2010 short Para Furerta.  

Eric Hadley splits his time between Seattle, WA and New York City w his wife and two kids.

Last Updated: 2011