Ryan Eckel

Vice President, Strategy and Innovation, Dick’s Sporting Goods

Ryan Eckel, Vice President, Strategy and Innovation at Dick’s Sporting Goods, is responsible for charting the company’s growth path.  Prior to this role, Ryan was Vice President, Brand. He is also an Executive Producer of the Emmy Award-winning documentary We Could Be King, the Emmy-nominated film Keepers of the Game, and has developed campaigns that have received Grand CLIO, Cannes Gold Lion and Gold Halo awards. Ryan also serves as co-Executive Director of the Dick’s Sporting Goods Foundation, and oversees the Foundation’s flagship Sports Matter initiative, which raises awareness and funding to enable youth sports participation nationwide.

Prior to Dick’s Sporting Goods, Ryan spent nearly 10 years at PUMA SE, most recently as Head of Marketing for Eastern Europe, Middle East, Africa and India, where he was responsible for leading all aspects of PUMA’s brand growth and localization in those markets. Previously at PUMA, as Global Head of Marketing Strategy and Operations, Ryan led the development of PUMA’s brand strategy and positioning, global category marketing and consumer research.  He started at PUMA as a Global Strategic Planner, based in Herzogenaurach, Germany.

Ryan holds a B.S. from Yale University and lives in Pittsburgh with his wife and three children.


Inductee, 2018 Advertising Hall of Achievement

Last Updated: July 2018