Jonathan Bauer

Partner, Head of Strategy, Droga5 

Jonathan is responsible for building the strategic function at Droga5 from the ground up, and oversees all brand, digital, media and IP thinking for the agency. He has created one of the most respected groups in the industry, which continues to play a pivotal role in the creative and business successes of Droga5. 

With a career spanning four continents, and several questionable haircuts, Jonathan has helped create some of the most influential, effective and innovative marketing of the past decade. Recent successes include Puma, LVMH, The New York City Department of Education, Prudential, Microsoft, Axe, Johnnie Walker, and Dyson. 

A firm believer that brands should create marketing that people want, he has led clients beyond traditional marketing and into content creation (programming, film-making, publishing), NPD and social causes, often for the first time. He is widely recognized for this work, consistently doing well at the major strategic, effectiveness, and creative award shows. 

Jonathan is passionate about marketing’s ability to provide opportunities for emerging and non-traditional creative talent (artists, writers, filmmakers, technologists etc). This commitment is reflected in the 'Vision Labs' program he manages, which he conceived to support and integrate such talent into the agency.

Jonathan lives in Brooklyn New York with his wife Jill, their son Linus and Marco the cat.