FOR IMMEDIATE RELEASE
The American Advertising Federation Honors Multicultural Advertising at the 21st Anniversary of the Mosaic Awards
Washington, DC, July 21, 2022—Today, the American Advertising Federation (AAF) announced the 2022 Mosaic Awards honorees, who will be recognized for their unwavering commitment to diversity, equity and inclusion through their creative work, advocacy and company-wide initiatives. Each year, the AAF receives entries from companies and agencies across the country that are reviewed and judged by senior industry leaders. This year, we will celebrate the 2022 winners during the Mosaic Awards, which will be held on September 9, 2022, at The Capitale in New York’s historic Bowery neighborhood.
A record number of submissions were received, resulting in a 135% increase from last year’s awards. This reflects organizations’ true commitment to amplifying multicultural voices and their desire to have their impactful work celebrated by the Mosaic Awards. All winners embody the Mosaic Principles—an action-oriented roadmap to create a more inclusive industry.
“As the world regains normalcy, multicultural communities are still working to balance the lingering impacts from the pandemic, racial injustice, and economic uncertainty. Authentic and purposeful creativity has proven it can positively impact society. The AAF continues to honor diverse and inclusive stories on a deserving stage at The Mosaic Awards for the past twenty years,” said Melanie Mitchem, AAF Mosaic Council Chair.
This year’s Judges Council includes senior executives from Amazon Advertising, Constellation Group, LERMA/, LinkedIn, Logitech, Meta, Mondelez, Ogilvy, Snap Inc., The Walt Disney Company, TikTok and Wieden+Kennedy.
The AAF will honor the following campaigns, industry leaders and programs during the 2022 Mosaic Awards:
Allyship to Advocacy Campaign
“The Reality Flag”
Client: Human Rights Campaign (HRC)
Agencies: VMLY&R, The Corner Shop, Hogarth, BCW, Wavemaker
Data Driven Transformation Campaign
“Equity Every Day Research”
Client: LinkedIn B2B Institute and Professor Jamillah Bowman Williams, Georgetown Law Center
Diversity, Equity & Inclusion Student Program
“Moguls in the Making”
Client: Ally Financial and The Thurgood Marshall College Fund
Innovative Narratives Campaign
Company: Ally Financial and GLAAD
Program: Barkley Creative Accelerator
Walter Geer III
Integrated Creative Campaign
“Pop-Tarts Día de Muertos”
Client: The Kellogg’s Company, Pop-Tarts
Agency: Captura Group
Multicultural Talent and Suppliers in Advertising
“BET Next Up”
Client: Nissan North America
Student Impact Campaign
Students: Cole Guidry and Emily Mata, College for Creative Studies
Attended by top thought leaders in the advertising and media industries, the Mosaic Awards brings professionals together for awareness, innovation, collaboration, and celebration.
“The Mosaic Awards remain a testament to all that a diverse and inclusive alliance of advertising experts and advocates can accomplish when we prioritize what is most important,” said Ayanna Jackson, EVP, Mosaic Center and Education Services, at the American Advertising Federation. “I’m proud to see the continuous strides our industry is making in amplifying underrepresented communities. These extraordinary creative concepts are a true celebration of the work that the AAF’s Mosaic Center highlights and improves every day.”
Creating an inclusive and progressive industry has been a long-standing priority of the AAF that has been brought to life by its Mosaic Center for over two decades. The Mosaic Center serves as a resource and advocate for diversity and inclusion. The Center is committed to helping advertising and media reflect the country’s evolving cultural makeup. The AAF uses a substantial portion of its resources to implement a myriad of programs that promote and advance multiculturalism within the industry including the Most Promising Multicultural Students Program, HBCUs for Advertising and High School AdCamps.
For more information on the Mosaic Awards, please visit aaf.org/mosaicawards, or contact Ayanna Jackson at [email protected].