The Room and the American Advertising Federation Join Forces To Offer Exclusive Access for AAF Members

45,000 Professional and Student Members across the U.S. Will Now Receive Access to the Highly Cultivated, Private Event Series, The Room

WASHINGTON DC, July 27, 2020
The Room, an exclusive event series that includes influential members across all disciplines and career levels in marketing, and the American Advertising Federation (AAF) today announce their strategic partnership that will offer the AAF’s professional and student members access to thought leadership events. 

At a time when in-person networking, professional development, and thought leadership events have come to a standstill, The Room offers multiple virtual events each week that enable a private forum for marketing decision makers the opportunity to stay connected, grow their businesses, and obtain tips and tools on how to tackle their toughest business challenges. 

“Opening the door to the vast and qualified member base of the AAF gives us the opportunity to transform and expand our content and impact,” said The Room founder, Sean Finnegan. “For the first time, we will be able to impact young, aspirational marketers through the AAF’s work with their collegiate community.”  

AAF produces a number of their own signature advertising, marketing and media industry events annually, ADMERICA, Hall of Achievement, Hall of Fame, and the Mosaic Center, all of which will now include The Room’s participation to provide added value for its members.

ADMERICA, the AAF’s national conference that connects all aspects of the advertising industry, including influential agencies, clients, media companies, suppliers, and college students from across the country;  The Advertising Hall of Achievement, the premier event recognizing top young thought leaders making a significant impact on our industry and their communities; and The Advertising Hall of Fame, which celebrates industry legends who, throughout their trailblazing careers, have distinguished themselves with outstanding, nationally and globally-recognized professional achievements, of remarkable innovations that have changed our industry and our culture, and exceptional philanthropic work both within the advertising industry and in their communities. “We feel like this new strategic partnership will provide AAF members with dramatically expanded opportunities to connect more than ever, both live and virtually, to work on industry wide topics and issues,” Steve Pacheco, President & CEO of the AAF said.

“Most notably, we are thrilled to be joining forces with the AAF’s Mosaic Center,” said The Room Partner, Danny Fishman. “The group’s commitment to the development of new programs and services that recognize and develop diverse talent while also promoting broad and realistic portrayals of multicultural communities is aligned with our core values and continued dedication to bringing a diversified group of the best minds in our industry together to help solve real business challenges.” 

The Room will also be joining the AAF’s Digital Council, to help shape the future membership and programming offerings from the AAF as they evolve into more digital environments than ever before.

For more information on The Room, please visit