Alma DDB Narcos Campaign is National ADDY Best of Show Winner


NEW ORLEANS,  June 10, 2017—An online campaign for Netflix’s series about the Medellin Drug Cartel has earned Alma DDB, Miami, Best of Show in the American Advertising Awards national competition. In addition to a Gold ADDY and Best of Show in social media, the campaign for Narcos earned Gold ADDY Awards in four other categories. 

The BYU Adlab at Brigham Young University won student Best of Show for an animated short film commercial for Vespa. 

The Narcos campaign featured cast members offering “Spanish lessons” featuring profane phrases frequently used in the show. Alma DDB also won Gold ADDYs for advertising for Kingsford charcoal and Sprint as well as other work for Narcos. They also won two national silvers for radio campaigns for Clorox brands. 

BBDO New York won a total of eight Gold and 12 Silver ADDY Awards. Its Gold ADDY winners included work for Snickers, Visa, American Red Cross, Lowe’s, Sandy Hook Promise and Bacardi’s Bombay Sapphire and Grey Goose brands.

GSD&M, Austin, won three Gold ADDY Awards for a website, mobile app and branded content campaign for the U.S. Air Force, one each for work for Avocados from Mexico and Hilton Hotels and Resorts and eight Silver ADDY Awards. 

Goodby Silverstein & Partners, San Francisco, won a Gold ADDY and Special Judge’s Award for “Unacceptable Acceptance Letters,” a public service campaign for the campus rape documentary The Hunting Ground. Goodby also won Gold ADDYs for work for Doritos, Adobe, Cheetos and the Tipping Point Community, a nonprofit organization fighting poverty in Silicon Valley,  as well as one Silver ADDY. 

Havas New York also won a Gold ADDY and a Judge’s Choice award for branded content for a “children’s book” entitled Daddy, Why is That Mouse Sleeping for dCon. 

This year’s American Advertising Awards national competition also included special awards named for the American Advertising Federation’s Mosaic Center. Three entries were cited for exemplifying a spirit of diversity and inclusion. Mosaic ADDY Award winners included:

  • “Mirrors,” “Captain Khan” and “Bully,” TV commercials by Venables Bell and Partners, San Francisco and GMMB, DC for the Hillary Clinton presidential campaign, honored as a body of work for a single client
  • “Swim,” an Olympics sponsorship commercial for Visa by BBDO New York featuring Yusra Mardini, who helped push a disabled boat full of fellow Syrian refugees to safety then later competed as an Olympic swimmer in Rio De Janiero
  • “Talking Booth,” a public service campaign/social experiment in which Southeast MIssouri State University students were invited to talk to “other” people

National ADDY Award Winners were honored Saturday, June 10 at the American Advertising Awards ceremony, the closing event of ADMERICA 2017, the AAF’s annual national conference. The winners were selected from more than 39,000 entries nationally and won at local and regional levels before advancing to the national competition. 

The jury for on-site judging in Washington, DC included: 
  • Amy Boe, Global CD, Possible
  • Tom Cocke, Sr. VP, CD, the Buntin Group
  • Kevin Drew Davis, CCO, Blast Radius
  • Karen Goodman, VP, Global CD, Under Armour
  • Nina Orezzoli, VP, Group CD, Olson
  • Lee Remias, Group CD, McGarry Bowen
  • Khari Streeter, SVP, Group CD, Hill Holiday

  •   Interactive judges included:
  • Lauren Amsterdam, CCO, Amsterland
  • Ryan Beals, Brand Creative, the Richards Group
  • Jose Eslinger, ACD, Innocean
  • Suosdey Penn, CD, Chemistry Club

  •   Student judges included:
  • Will Gordon, Edelman
  • Woody Hinkle, Nasuti & Hinkle Creative Thinking
  • Jim Lansbury, RP3 Agency

  • For a complete list of winners, click here.

    For more information on the competition, visit