Agenda
All times Eastern.
Thursday, March 23
8:30am–9:00am
Check-In
9:00am–9:05am
Welcome Remarks
Steve Pacheco
President & CEO
American Advertising Federation
9:05am–9:35am
A View from the FTC
Serena Viswanathan
Associate Director, Division of Advertising Practices
Federal Trade Commission
9:35am–10:05am
The Role of Industry Self-Regulation
Mary K. Engle
EVP–Policy
BBB National Programs
10:05am–10:50am
Privacy Briefing
Michael Signorelli
Partner
Venable
Chet Dalzell
Engagement and Communications
Digital Advertising Alliance
10:50am–11:00am
Break
11:00am–11:30am
Federal Advertising Deductibility Briefing
Mac Campbell
Partner, Capitol Counsel
Counsel, The Advertising Coalition
11:30am–11:45am
Wrap-Up & Final Hill Meeting Prep
Clark Rector
EVP, Government Affairs
American Advertising Federation
11:45am–1:00pm
Lunch
1:00pm–5:00pm
Individual Hill Visits
Capitol Hill, House and Senate Office Buildings
4:00pm–6:00pm
Happy Hour & Meeting Debrief
Hosted by AAF and AAF DC
Art and Soul
415 New Jersey Avenue, NW