The COVID-19 pandemic disproportionately impacted Black communities and businesses across the United States. That’s why Ally and GLAAD launched a 4-part video series called “Changemakers,” which spotlights Black LGBTQ small business owners and their impact within their local communities before and throughout the COVID- 19 pandemic. The “Changemakers” series is produced by NEON, GLAAD's ongoing digital content series aiming to increase the visibility of Black LGBTQ people.
Changemakers uplifts the stories of small businesses and showcased how corporations like Ally can show up for Black LGBTQ small businesses owners in authentic and meaningful ways. As part of the partnership, Ally donated $10,000 to each “Changemaker” business empowering them to continue making positive change through their business into their communities.
Ally and GLAAD strategically worked to highlight different small businesses across the U.S. who either started or were forced to reconfigure during the pandemic. It was necessary to highlight small businesses in different parts of the U.S. to highlight the impact that Black LGBTQ small business owners are making to so many communities, while also showcasing how they have been disproportionately impacted by the COVID-19 pandemic.
Each Changemaker involved was selected with the intention to highlight several important themes and issues throughout the series, including the importance of small businesses, creating equal access to business opportunities for small business owners, and how major corporations can do good and reinvest in local communities. The series was produced by NEON, GLAAD's ongoing digital content series and production team that aims to increase the visibility of Black LGBTQ people. NEON leverages the power of storytelling and GLAAD’s platform to create multi-dimensional, accurate portraits of the Black LGBTQ experience.
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