Diversity, Equity, & Inclusion Student Programs Award Winner

“Moguls in the Making”
Ally Financial / Thurgood Marshall College Fund + RevoltTV

Moguls in the Making (MiTM) was born from the need to act—to put our beliefs into practice by creating a program that would tackle the issue of economic mobility head-on. That’s why we, along with the Thurgood Marshall College Fund, launched Moguls in the Making, an annual entrepreneurial competition that helps foster opportunities for young, up-and-coming entrepreneurs from our nation’s publicly supported historically black colleges and universities (HBCUs). Our vision for MiTM is to be the benchmark for providing community-based programming that leads to economic mobility for HBCU students. 

For the 2021 MiTM program, we selected 50 students from 10 HBCUs to work in teams to solve a business challenge on how to support economic mobility in Charlotte, NC through the lens of our current climate (COVID-19 and Social Equity).  The competition, which spans 72 hours, provides HBCU students with knowledge to create business plans, pitch those plans and more. At the end of the weekend, the student teams pitched their solutions to a panel of judges including Ally executives and business leaders.  In 2021, we awarded more than $215,000 in scholarships and prizes.

Instead of working with a traditional creative agency to capture content surrounding MiTM, we partnered with Revolt TV, a minority owned media company, to lead both content production and media amplification. Revolt TV created a three-part series highlighting the students and leaders involved in this year’s program which aired on Revolt’s TV, digital & social channels. 

Ally also gifted the 2021 competition winners and all-expense paid trip to the Revolt Summit in Atlanta, during which the winners and Ally executives spoke about the impact of program on the Black community.  

Since the first year of the program in 2019, Ally has employed 36 of the Moguls participants as interns and has hired 12 as full-time employees.


Mosaic Award 2022 Winners