Criteria for Election

The Advertising Hall of Fame recognizes and celebrates the most accomplished and legendary figures in advertising, and in doing so inspires the next generation of advertising leaders to reach the highest heights of excellence. Induction into the Advertising Hall of Fame honors men and women, international and American, who have had exceptionally distinguished and extraordinary careers, have completed their primary careers or have had careers spanning at least 35 years, and who, through and in their professional lives and community involvement, have made outstanding and notable contributions to the profession of advertising and its reputation, have consistently practiced the highest ethical standards, and have contributed substantially to their communities. The Council of Judges considers the election of those whose record of advertising and service significantly enhanced the advertising industry in the United States.


The David Bell Award for Industry Service

The David Bell Award for Industry Service recognizes extraordinary and unique contributions and service to the advertising community and industry as a whole. It is named in honor of David Bell (Hall of Fame Class of 2007), a visionary leader, mentor to several generations of advertising professionals, and the only industry executive ever to lead all and each of these leading industry organizations - The Ad Council, The Advertising Educational Foundation, The American Advertising Federation, and The American Association of Advertising Agencies.

This special award is given to an Advertising Hall of Fame inductee who not only demonstrates the extraordinary accomplishments and contributions that are the hallmark of the Hall of Fame, but who also reflects an exceptional and special commitment, extending beyond that of his or her accomplished peers, to serve and better the industry as a whole. Candidates are selected from the Advertising Hall of Fame nominations at the discretion of the Council of Judges, who may choose not to select a recipient in any given year.


Prejudging Procedures

Following the nomination deadline, the AAF will email a live link to view all of the nominations that have been submitted. In that email we will include a deadline date (with ample time to review the nominations) for each Committee Member to submit their Top 10 list of nominations to proceed to the final Council of Judges meeting.

After the deadline, the AAF will tally the votes, coming up with a list of the Top 15 candidates, with all ties for last place being included, even if that brings us beyond 15 candidates. The vote will be final, as it will reflect a quorum of the Committee Membership.

In order to be on good standing of the Executive Committee we must receive your votes by the deadline and you must participate in each meeting.

The results of the Prejudging will be emailed to the Executive Committee and the AAF will be in touch with each nominator to coordinate the presenter and Judging procedures.


Presenting & Judging Procedures

Each nominee that moves forward to the final stage of judging, for consideration by the full Council of Judges, will have a designated presenter selected by their nominator.

This presenter cannot serve on the Council of Judges and thus cannot vote. Presenters will be slated to arrive (or present via video conference) in designated increments where they will then be invited into the Council of Judges meeting to make their 3-minute presentation and to answer questions about the nominee. After that, they will leave the room and the meeting to allow for the next Presenter.

At the end of the meeting, the Executive Committee and the Council of Judges will be distributed ballots. The ballots will be counted on site by the AAF and the results revealed to the Council. The AAF will then notify all presenters separately of the final Judging results.


2024 Nomination Deadline: TBD

AAF Staff

Lisa Rubin
Executive Vice President, Events & Corporate Services


Beatrice V. Santacroce
Senior Manager, Events and Corporate Services