AAF Research

Innovid—Add to Cart: The CPG Guide to CTV
1/3/2022 
In this report, you’ll learn more about the current state of CPG brands on CTV, including how it stacks up to other channels, how CTV’s formats perform, and more.
Dentsu Live Talks
12/6/2021 
Gain agency insights on the latest trends, market research and forecasts in marketing and advertising. Our distinguished strategists across dentsu share their thoughts on what's next in creative and content, media, commerce and customer loyalty.
Dentsu—The Total Commerce Playbook
11/8/2021 
Our playbook delivers insights on how different industries are being revolutionized in the post-store era and provides a framework to extend the maturity of your brand’s commerce capabilities.
Dentsu—Navigator
8/6/2020 
Dentsu Navigator is making it easier for marketers to understand their consumers and navigate in a world of change.
Dentsu—Industry Insights
7/6/2020 
The latest thinking from dentsu.
Dentsu—Digital Society Index: Decoding Data Dynamics
6/5/2020 
Consumer attitudes to personal data can be hard to decode. Our third annual survey of 32,000 people across 22 markets reveals a number of key dynamics, many of which are paradoxical.
Chernoff Newman—Report: Coronavirus Impact on North & South Carolina Consumers
5/11/2020 
This study provides a snapshot of the impact the coronavirus has had on the lives of North Carolina and South Carolina’s consumers to date.
Morning Consult—Special Report: Brand Management in the COVID-19 Era
4/15/2020 
Essential resource for communications, marketing and insights executives navigating their brands through this difficult time.
Innovid—Global Video Benchmarks Report: A New Era of Personalization
11/6/2019 
Learn best practices and benchmarks for personalization, device, targeting based on hundreds of billions of video ad impressions and 600+ advertisers.
AAF—National Student Survey 2017
10/16/2017 
Students from our College Chapters completed a questionnaire regarding their membership and experience with the AAF.