Against the backdrop of a rapidly changing media landscape, Brian’s team attempts to predict the future of media value. With the rigor of Wall Street analysts, the Magna Intelligence Practice forecasts media ratings and attention levels, conducts ad experience experiments, and predicts buy-side demand. Previously Brian oversaw the R&D arm of the Interpublic Group of Companies. The IPG Media Lab helps IPG’s marketing agencies and clients harness emerging media technology. From state of the art facilities in LA and NY, the Lab curates the freshest set of media and marketing technologies. Before joining the Lab, Brian served as the Social Media thought leader for the UM network. An entrepreneur trapped in a media planner’s body, he has launched initiatives like the Rally@UM social marketing practice, the Velociter start-up partner program, the global Digital Fellowship, the Media Optimization & Management Suite (MOMS) enterprise software initiative, and Cadreon -- IPG’s demand-side audience marketplace. He launched the interactive capability at Universal McCann SF and has led multinational and cross-platform ad campaigns for clients like Microsoft, Charles Schwab, and Wells Fargo. Prior to IPG, Brian founded Inrhythm Marketing, a pioneering analytics and optimization firm. He was a founding employee of Left Field, one of the first San Francisco-based digital ad agencies, and a co-founder the Bay Area Interactive Group. Earning accolades such as “Internet Media Buyer of the Year” and “Media All Star” by trade magazines, he has served on the agency advisory boards of Google, Yahoo!, MSN, and AOL.