Multicultural Integrated Campaign Award Winner

“Adobe Diverse Voices: When I See Black”
Adobe | 72andSunny Los Angeles

As the world’s premiere provider of creative tools, Adobe has long believed in empowering creativity for all people, a belief expressed in our brandline of Creativity for All.

But for too long, the Black creative community has had their creativity ignored and exploited. Adobe saw an opportunity to help close the gap between the creativity that flourishes in the Black community and what we see represented and celebrated in culture writ large.

First and foremost, our objective with Diverse Voices is to create meaningful impact for underrepresented creators, whether that be through increasing exposure of Adobe’s programs or providing individual creators with resources, training, or the platform to hone and share their creativity. For “When I See Black,” this meant creating integrations with Adobe’s existing programs that uplift Black creators as well as providing a stage for the work of the talent we engaged.

“When I See Black” celebrated the breadth of Black perspectives that make up the tapestry of the world’s creativity. From print that celebrated the diversity of Black visual artists, a film that shined a light on Black creativity of all backgrounds and mediums, to a first-of-its-kind Complexland activation that gave Black creators the spotlight, “When I See Black” showed the world the unseen and unheard creativity from the Black community.

Mosaic Award 2021 Winners