Legislative Comments & Testimony

The AAF, often in coordination with others, works on behalf of the industry to provide comments and testimony on newly emerging and evolving legislative and regulatory issues affecting the advertising community. Issues included data privacy, advertising taxes, First Amendment rights and other areas of concern.


Coalition Letter to the Senate on the Build Back Better Act
December 15, 2021

To the members of the United States Senate: On behalf of the undersigned associations representing millions of legitimate businesses that seek to serve consumers and create jobs, we oppose the inclusion of Sections 31501 and 31502 in H.R. 5376, the “Build Back Better Act.”

Read More   
Draft of Wyoming Data Privacy Act
December 14, 2021

An Act relating to trade and commerce; establishing requirements for the controlling and processing of personal data for Wyoming residents; providing for enforcement under the Wyoming Consumer Protection Act by the attorney general or through a private cause of action; providing definitions; specifying applicability; providing penalties; requiring rulemaking; making conforming amendments; and providing for an effective date.

Read More  
Comments from Advertising Industry in Opposition to Wyoming Data Privacy Act
December 8, 2021

Dear Chairman Rothfuss and Chairman Olsen: On behalf of the advertising industry, we write to express our opposition to the Wyoming Data Privacy Act, 22LSO-0146 Working Draft 0.6 (“WDPA”).

Read More  
Maryland HB 732 and SB 787 Should Not Be Included in the Council of State Governments 2022 Shared State Legislation Docket
November 15, 2021

The companies and organizations listed below request the Shared State Legislation Committee EXCLUDE Maryland HB 732 and SB 787 from CSG’s the 2022 SSL list. Neither of these bills meet the criteria as established by the committee.

Read More  
Comments on Proposed Digital Advertising Tax Regulations under COMAR 03.12.01
November 10, 2021

Dear Mr. Rohn: The Association of National Advertisers (the "ANA") and the co-signed groups are pleased to submit this comment letter in response to the Comptroller of Maryland’s proposal to adopt new regulations .01 through .06 under Code of Maryland Regulations ("COMAR") Section 03.12.01 (the "Proposed Regulations"), which aim to provide guidance on the Digital Advertising Gross Revenues Tax (the "Tax").

Read More  
Joint Ad Trade Comments in Response to the California Privacy Protection Agency’s Invitation for Preliminary Comments on Proposed Rulemaking Under the California Privacy Rights Act of 2020
November 8, 2021

Dear California Privacy Protection Agency: On behalf of the advertising industry, we provide the following initial, but not exhaustive, comments in response to the California Privacy Protection Agency (“Agency”) invitation for preliminary comments on the proposed rulemaking under the California Privacy Rights Act of 2020 (“CPRA”).

Read More  
Comments on Minnesota HF 1492
September 24, 2021

Dear Representative Elkins: On behalf of the advertising industry, we provide the following initial, but not exhaustive comments on HF 1492.1 We look forward to working with you and members of the legislature on the proposed legislation..

Read More  
Response to CCPA FAQ Regarding User-Enabled Controls and Related Enforcement Letters
July 28, 2021

Dear Attorney General Bonta: The undersigned trade associations and organizations collectively represent a broad cross-section of the Californian and United States business community spanning various industries including advertising and marketing, analytics, magazine publishing, Internet and online services, financial services, package delivery, cable and telecommunications, transportation, retail, real estate, insurance, entertainment, auto, and others.

Read More  
The ADvertising Coalition urges Congress to Reject Digital Ad Tax
July 12, 2021

The ADvertising Coalition has learned that Members of Congress who are working to secure funding for infrastructure legislation have discussed the inclusion of a tax on digital advertising as a potential source of funding in the bipartisan initial bill on infrastructure.

Read More  
Budget Rider for Connecticut Bill 1202
June 15, 2021

An act concerning provisions related to revenue and other items to implement the connecticut budget for the biennium ending June 30, 2023.

Read More  
Letter in Opposition to Privacy Provisions in Connecticut SB 1202
June 15, 2021

Dear Senator Looney and Representative Ritter: On behalf of the advertising industry, we oppose including privacy provisions in Connecticut SB 1202, the state’s budget rider bill.1

Read More  
Leading Advertising Trade Associations Urge New California Privacy Protection Agency Board to Move Swiftly but Inclusively to Establish Clear Rules for Businesses and Consumers
June 13, 2021

Reiterate Call for Action on Uniform National Data Privacy Law to Protect Consumers Nationwide: As the nation’s leading advertising trade associations, we encourage the CPPAB to move swiftly but inclusively to establish rules that provide clarity for consumers and businesses.

Read More  
Letter in Opposition to Colorado SB 21-190
June 1, 2021

Dear Representative Duran and Representative Carter: On behalf of the advertising industry, we oppose Colorado SB 21-190 as currently drafted,1 and we offer these comments summarizing our concerns with the proposed legislation.

Read More  
Reject the Ad Tax!
April 30, 2021

As representatives of every segment of the ad community we oppose any tax on advertising because…

Read More  
Letter in Opposition to New Hampshire HB 384
April 26, 2021

Dear Senator French and Senator Gannon: On behalf of the advertising industry, we oppose New Hampshire HB 384,1 and we offer these detailed comments summarizing our concerns about this overly restrictive legislation.

Read More  
Letter in Opposition to Florida SB 1734 and HB 969
April 20, 2021

Dear Governor DeSantis, House Speaker Sprowls, and Senate President Simpson: On behalf of the advertising industry, we oppose Florida SB 1734 and HB 969 (the "Bills").1 We offer the following comments summarizing our concerns with the proposed legislation and ask the legislature not to move forward with the Bills.

Read More  
Letter in Opposition to Alaska HB 159 and SB 116
April 12, 2021

Dear Governor Dunleavy, Senate President Micciche, House Speaker Stutes, Senator Hughes, Senator Begich, Representative Tuck, and Representative Tilton: On behalf of the advertising industry, we oppose Alaska HB 159 and SB 116.1 We and the companies we represent, many of whom do substantial business in Alaska, strongly believe consumers deserve meaningful privacy protections supported by reasonable government policies.

Read More  
Letter in Opposition to Texas HB 3741 and HB 4164
April 7, 2021

Dear Chairman Capriglion: The 87th session of the Texas Legislature is more than half-over. The business community in Texas appreciates how you and your colleagues are working long hours to help the Texas economy recover from the economic, social and health impacts of COVID-19.

Read More  
Amendments to Florida SB 1734
March 25, 2021

Suggested amendments to Florida SB 1734 are set forth below.

Read More  
Amendments to Florida HB 969
March 25, 2021

Suggested amendments to Florida HB 969 are set forth below. All proposed amendments are to Section 2 of the bill, which would add "Section 501.173 Consumer data privacy." to the Florida Statutes.

Read More  
Letter in Opposition to Montana SB 242
March 23, 2021

Suggested amendments to Florida SB 1734 are set forth below.

Read More  
Letter in Opposition to Florida SB 1734
March 22, 2021

Dear Senator Bradley, Chair Hooper, and Vice Chair Wright: On behalf of the advertising industry, we oppose Florida SB 1734 in its current form,1 and we offer these comments summarizing our concerns and recommending key amendments to the proposed legislation.

Read More  
Revised Joint Statement in Opposition to California SB 234
March 11, 2021

Dear Senator Roth: A large coalition of labor, industry and trade associations is opposed to SB 324 because it is duplicative of existing services, unnecessary, and could cause irreparable damage to the U.S. Postal Services and the California and U.S. Economy.

Read More  
Joint Statement in Opposition to Florida HB 969
March 9, 2021

Dear Rep. McFarland, Rep. Rommel, Rep. Rodriguez, and Rep. Eskamani: On behalf of the advertising industry, we oppose Florida HB 969 and we offer these comments summarizing our concerns with the proposed legislation.

Read More  
Joint Statement in Opposition to California SB 234
March 8, 2021

Dear Senator Roth: A large coalition of labor, industry and trade associations is opposed to SB 324 because it is duplicative of existing services, unnecessary, and could cause irreparable damage to the U.S. Postal Services and the California and U.S. Economy.

Read More  
Joint Statement in Opposition to Montana SB 242 (Consumer Privacy Legislation)

February 18, 2021
On behalf of the ad industry, ANA, 4A’s, AAF, IAB, and NAI, we oppose SB 242 because it would enact unclear terms harming consumers and local businesses. The bill would prohibit the sale of location data absent the primary user of the device’s explicit consent.

Read More  
Ad Trade Letter in Opposition to New Hampshire HB 384 (Consumer Privacy Legislation)

February 18, 2021
Dear Rep. Gordon, Rep. McLean, and Rep. Wuelper: On behalf of the advertising industry, we oppose New Hampshire HB 384,1  and we offer these detailed comments summarizing our concerns about this overly restrictive legislation. 

Read More  
Ad Trade Letter in Opposition to Hawaii SB 1009 (Consumer Privacy Legislation)

February 15, 2021
Dear Chair Moriwaki and Vice Chair Dela Cruz: On behalf of the advertising industry, we provide the following comments on Hawaii SB 1009. While we support the legislature’s intent to provide Hawaiians with strong privacy protections, we oppose SB 1009 in its current form.

Read More  
Ad Trade Letter in Opposition to Oklahoma Computer Data Privacy Act HB 1602 

February 9, 2021
Dear Chair Phillips and Vice Chair Williams: On behalf of the advertising industry, we provide the following comments on HB 1602, the Oklahoma Computer Data Privacy Act ("OCDPA"). We and the companies we represent strongly believe consumers deserve meaningful privacy protections, but we are concerned that the extreme approach to privacy regulation taken by the OCDPA would severely restrict Oklahomans’ ability to access vital products and services and force companies to forego doing business in the state. 

Read More  
Testimony on Washington Privacy Act

January 25, 2021
On behalf of the ANA, the 4A’s, the AAF, the IAB, and the NAI, thank you for the opportunity to provide comments on SB 5062 ("WPA"). In addition to this testimony, we have provided more detailed comments to you via email. We look forward to working with the Committee.

Read More  
Ad Trade Letter in Opposition to North Dakota HB 1330 (Consumer Privacy Legislation)

January 25, 2021
Dear Representatives Kading, Kasper, M. Ruby, Toman, and Koppelman: On behalf of the digital advertising industry, we provide the following comments on North Dakota’s HB 1330.

Read More  
Ad Trade Comments Regarding North Dakota HB 1330 (Consumer Privacy Legislation)

January 25, 2021
We are leading national advertising and marketing trade associations comprised of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI).

Read More  
Ad Trade Comments on Washington Privacy Act of 2021 SB 5062

January 15, 2021
Dear Senator Carlyle: On behalf of the digital advertising industry, we provide comments on SB 5062, the Washington Privacy Act of 2021 ("WPA").

Read More  
Comments on the Virginia Consumer Data Protection Act 

January 6, 2021
Dear Senator Marsden: On behalf of the digital advertising industry, thank you for the opportunity to provide comments on the Virginia Consumer Data Protection Act ("CDPA" or "Act").

Read More