Bing Chen

Executive Chairman, CEO & Founder, Gold House

Bing Chen is an impact founder, investor, and new world builder. He is the Executive Chairman and Founder of AU Holdings, a new world builder: a family of companies that make dreams come true by creating and investing in stories and systems that rebalance socioeconomic equity for multicultural communities. As well, he is Executive Chairman, Chief Executive Officer, and Co-founder of Gold House, the premier collective of multicultural leaders dedicated to systemically unlocking socioeconomic equity for multicultural communities through unity, investments, and promotion. He is also General Partner and Co-founder of Aum Group, a multicultural film fund; and serves as a Board Director and Advisor to several leading digital media companies including Snap's Yellow Incubator, Omnicom’s Sparks & Honey, Titan, Baobab Studios, Oura Health, Musely, and more. 

Previously, he was YouTube's Global Head of Creator Development and Management, where he was one of the original and principal architects of the multi-billion dollar influencer ecosystem. There, he was responsible for the worldwide program strategy that engaged more than 300 million content creators across 70 countries, co-leading ventures that developed the creator economy such as the global expansion and evolution of the YouTube Partner Program alongside the company’s longest-standing flagship talent incubator; redefined audience engagement through the launch of Watch Time (the guiding algorithm of the platform) and YouTube’s original investments in and the production of tentpole events like VidCon (largest online video convention), the DigiTour (largest digital star tour), and YouTube FanFest (largest fan festival); and reignited fame for a new generation through programs like the coveted Gold Play Button that elevated YouTube’s native stars to superstardom. He began his YouTube tenure as the company’s first Creator Marketing Manager where he established and standardized the industry’s use of “creator” and remains a trusted confidant to hundreds of creative artists around the world.

He is a Forbes 30 Under 30 honoree; a Hollywood Reporter Next Gen Leader; a Hollywood Reporter Most Influential Agent of Change; ABC News History Maker; ADCOLOR Catalyst Honoree; Asia Society Asia 21 Young Leader; Magic Johnson's 32 Under 32 Leader; Asian Chamber of Commerce Entrepreneur of the Year; and his companies have been recognized as Fast Company’s Brands That Matter; Business Insider's Top Startups; Adweek's Top Digital Media Startups; and more. He is also a Young President’s Organization EG Forum Leader; World Economic Forum Global Shaper; One Young World Ambassador; Committee of 100 Next Gen Ambassador; and member of the Streamy Awards Blue Ribbon Panel. Bing graduated from the University of Pennsylvania with a degree in Creative Writing. He is a third culture kid across North America and Asia, finally graduating from the University of Pennsylvania with a degree in Creative Writing. He was born in Knoxville, Tennessee, which becomes obvious at $11.99 buffets.

Inductee, 2022 Advertising Hall of Achievement

Last Updated: August 2022