Advertising Ethics

The Institute for Advertising Ethics (IAE) serves to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and dissemination of commercial information to consumers. It is administered by the American Advertising Federation. 

Watch Wally Snyder, IAE's Executive Director and  AAF President Emeritus,  on StanTalks as he discusses the importance of advertising ethics, building transparency in business and creating an ethical company culture.  

Advertising Ethics

Advisory Council

Learn more about the independent council of educators and industry professionals that govern The Institute for Advertising Ethics.
Advertising Ethics

Principles and Practices

Review the nine principles and practices that are the foundation for the Institute for Advertising Ethics.
Institute for Advertising Ethics

Certificate Program

Get your certification in ethics! Workshops available to educational institutions and businesses of all sizes.
Advertising Ethics Principles

Process for Endorsing

Discover how you can promote The Institute's principles and practices for advertising ethics.
Advertising Ethics Readings

Recommended Reading

Browse suggested articles and recommended reading surrounding advertising ethics.

Advertising Trust & Transparency Forum

Benchmark Your Terms for Smarter Contracts.


Ethics in Advertising: The Players, the Rules and the Scorecard

This article is based on a lecture presented at the University of Florida. Wallace S. Snyder, President & CEO, American Advertising Federation, and the Business & Professional Ethics Journal have generously given AEF permission to post this article in its entirety.

Native Advertising: A Guide for Businesses

Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is “native advertising,” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are consumers able to differentiate advertising from other content?

Advertising Ethics

Advertising Ethics September 2011, Journal of Advertising Research, Volume 51, No. 3

Commentary: "Making the Case for Enhanced Advertising Ethics - How a New Way of Thinking About Advertising Ethics May Build Consumer Trust" by Wally Snyder