Methodology
The Mosaic 10 is selected by a group of diverse consumers from across the country who evaluate video clips of impactful multicultural advertising, marketing, and media content from the past year. Respondents are provided with specific criteria to consider when judging submissions, as outlined below:
- I feel this communication moves our culture forward?
- This communication is emotionally engaging and thought provoking?
- Overall messages are innovative and/or presented in a creative & innovative manner?
- Multicultural people are shown in a positive, honest and authentic way?
- The situation presented is believable and realistic?
The 10 pieces of content yielding the highest “yes” responses across the five criteria questions are selected to be part of the The Mosaic 10.