Our Mission

The American Advertising Foundation is a charitable (501c3) service arm of the American Advertising Federation that exists primarily to identify, nurture, prepare and advocate for diverse and inclusive talent for the advertising, media and marketing industries.


Our Programs & Events

Mosaic Awards 2024
Now Accepting Entries 

Celebrating creative work, advocacy initiatives, 
and business strategies that support diversity, equity, and inclusion in the advertising industry.

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The Mosaic 10

Takes a unique and thoughtful approach in highlighting inclusive content and offers a view into how various audiences perceive the content they consume. 

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The Sean Finnegan Memorial Scholarship

Established to ensure that Sean’s active role of service in the lives of others is chronicled and memorialized in the next generation of advertising leaders. 

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Mosaic Center Fund

Resources from the fund promote and advance diversity, equity, and inclusion within the industry by increasing the reach and impact of our current programs. 

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Donate Now

Become an advocate for a more diverse and inclusive industry and a champion for the next generation of advertising leaders.

Donate to the Foundation