Thought Leadership


Insights from Steve Pacheco

by Steve Pacheco | November 19, 2020
Thanks. And…Giving. In the Summer of 2004, I flew from LA to Memphis one morning on what should have been a routine flight. One I had made dozens of times before. Although there was nothing routine about this flight... READ MORE >>

Insights from Steve Pacheco

by Steve Pacheco | October 23, 2020
So Many Opportunities for Volunteer Leadership at the AAF…I am very aware that there is an important National Election going on right now.  (How can you miss it?) I am also painfully aware that true Leadership has never been more critical in our Nation and in our communities... READ MORE >>

Insights from Steve Pacheco

by Steve Pacheco | September 2, 2020
The Summer of our (dis)content. Some of my favorite Summer memories from childhood were our annual family vacation trips to Cape Cod to spend two weeks with my Father’s four brothers, and their families, and get time on the beach!  We’d stuff the station wagon to maximum capacity and drive all the way from Memphis to Massachusetts—1,500 miles in 3 days with occasional rest stops at Stuckey’s and a good night’s sleep at a roadside Holiday Inn... READ MORE >>

Insights from Steve Pacheco

by Steve Pacheco | July 30, 2020
Happy New Year?! At the AAF, we celebrate our new fiscal year by bringing in another outstanding roster of exceptional volunteer leadership across our grass roots network from Coast to Coast.  This new roster includes many great Advertising professionals with years of experience within their AAF Clubs & Chapters, AAF Districts, and our Collegiate Chapters and national network of Colleges & Universities too... READ MORE >>

Insights from Steve Pacheco

by Steve Pacheco | June 25, 2020
The value of your AAF Membership is ultimately defined by you. Some AAF Members see real value in tapping in to our grass roots network all across North America. It lets them connect with other Advertising, Marketing and Media pros from Coast to Coast while sharing Best Practices and helping with contacts and Business Development. Some find value in signature recognition events such as the American Advertising Awards, Advertising Hall of Fame and the Advertising Hall of Achievement... READ MORE >>

Insights from Steve Pacheco

by Steve Pacheco | May 28, 2020
Reasons to Celebrate. We have a few…It’s widely known that I’ve never been one to walk away from a good celebration…just the opposite. I’ve been known to start up a good celebration. For no good reason.  Sometimes, just because. But lately, I’ve had a lot of reasons to celebrate. Some little things. Some big things. Some things that only AAF Members can fully appreciate... READ MORE >> 

Keeping a Company-Wide Transformation On-Track During the COVID-19 Crisis 

by Scott Wells, CEO, Clear Channel Outdoor Americas | May 6, 2020
The past weeks have taught me management lessons I wish I never had to learn. There is change you plan for—like a business transformation, a new product line or new marketplace dynamics – and changes forced upon you that you must make the best of – like the current COVID-19 crisis. ... READ MORE >>

Insights from Steve Pacheco

by Steve Pacheco | April 16, 2020
Hope & Optimism. First and most importantly, I hope you, and your family and your friends, are healthy and safe. These are truly trying times for all of us. We’ve seen plans cancelled. Graduations shifting to “dynamic virtual events.” Weddings delayed. We’ve seen hopes dashed as quickly as they are formed... READ MORE >>

Insights from Steve Pacheco

by Steve Pacheco | March 20, 2020
A SPECIAL MESSAGE TO ALL AAF MEMBERS…AAF Staff, AAF Members, AAF volunteers, AAF sponsors and supporters…they all have more than a few things in common... READ MORE >>

Insights from Steve Pacheco

by Steve Pacheco | February 20, 2020
As a college student (way back when) I had a print ad that I had done for a local advertiser that ran in The University of Memphis college newspaper (The Helmsman) that I thought was really awesome! I wanted to enter it into the local AAF American Advertising Awards and see how good it really was. My faculty advisor helped me enter and I sent it in and I waited to hear back. I was so confident of winning that I started preparing an acceptance speech to be delivered at the local American Advertising Awards coming up in February. I never got to give that speech... READ MORE >>


Insights from Steve Pacheco

by Steve Pacheco | December 19, 2019
New Beginnings! This is a very exciting time for The American Advertising Federation! We are literally and figuratively “On the Move”. After so many years at one address, and making so many significant positive impacts on the Advertising community, we are now better positioned than ever to take on the New Year, a new decade and new challenges!..... READ MORE >>

Insights from Steve Pacheco

by Steve Pacheco | November 21, 2019
At the American Advertising Federation, we are deeply committed to ethics advocacy, diversity and inclusion initiatives, leadership development, and education. With over 350 professional and student chapters located throughout the country, we provide a place for our 35,000+ active and engaged members to flourish both professionally and personally..... READ MORE >>

Insights from Steve Pacheco

by Steve Pacheco | October 25, 2019
On behalf of our Board Chair Tara Walpert Levy of Google, and our Vice Chair Lynn Lewis of UM Worldwide, and on behalf of all those in the advertising industry we serve across the United States, through our nearly 100 corporate members, the 40,000+ advertising professionals in our 175 local ad federations from Coast to Coast and the over 5,000 students in our more than 200 college chapters.... READ MORE >>


Influencer Marketing: A Megaphone or Sounding Board?

by Nick Stagge | August 30, 2018
Influencer marketing is the talk of the town. According to Google Trends, influencer marketing didn’t really hit the scene until January 2016, and has since been on a dramatic upward trend. While this emerging discipline has permeated through the marketing landscape.... READ MORE >>


Keynote: Music Provides Context for Brands in Culture

by Kendra D. Croft | June 7, 2018
Presented by Corey Richardson, Director, Cultural Anthropologist at fluent360 and Nidia Serrano, Lead of Multicultural Sales Marketing at Pandora, a full ballroom took a deep dive into the importance of music and the trends brands can capitalize on to stay relevant in culture... READ MORE >>


How to Make Your Creative More Courageous 

by Kendra D. Croft | June 8, 2018
Presented by Shane Santiago, President and Chief Experience Officer at Bravely, attendees gathered to learn about what it takes to make their creative more courageous... READ MORE >>

The Bravest Creative from the 2018 ADDYs

by Shane B. Santiago | June 8, 2018
The 2018 American Advertising Awards (affectionately known as The “ADDYs”) wrapped up last week and showcased some of the best creative from around the country... READ MORE >>


How to Turn a Presentation into an Experience

by Joseph Mayernik | June 8, 2017
The opening credits to the movie Monty Python and the Holy Grail are ridiculous. Four minutes of absurdity filled with oddball subtitles to make an otherwise dry display of endless names... READ MORE >>


Keynote: A Rising Tide 

by Joseph Mayernik | June 9, 2017
Carter Murray, the worldwide CEO of FCB, gave a keynote speech on gender equality and diversity at ADMERICA in New Orleans. His keynote speech offered options on what leaders and... READ MORE >>