Institute for Advertising Ethics
“Matters of Trust”

Transparency Builds Trust Inaugural Symposium
June 8, 2020 | 2:00 pm ET | Online

 A discussion of How and Why we must build trust and transparency with our consumers and business partners. It is critical in the competitive digital marketplace where consumers expect to be treated truthfully and fairly and have the online power to respond positively and negatively. The ethical and legal cases for building trust through transparency merge and both are essential.

The symposium will begin with a "data & ethics roundtable," with executives from MasterCard, Omnicom, Microsoft, the Attorney General of California, the American Advertising Federation, and others. This will be followed by specialized Leadership Conversations with leaders from Advertising Age, The Kellogg School of Management, CNBC, The Fund, The World Economic Forum, MediaPost and more….


Kendra Clarke 

VP, Data Science & Product Development 
sparks & honey 

Jeff Nienaber 

Senior Director 

Steve Pacheco

President & CEO
American Advertising Federation  

Wally Snyder

Executive Director
Institute for Advertising Ethics  

JoAnn Stonier

EVP, Chief Data Officer 


Kendra Clarke 

VP, Data Science & Product Development 
sparks & honey 

Megan Graham

Technology Reporter 

Kent Grayson

Associate Professor of Marketing
Northwestern University
Creator, Trust Project

Gary A. Kibel 

Partner, Digital Media,
Technology & Privacy
Davis & Gilbert

Raina Kumra 

Partner, The Fund
CEO, Juggernaut

Joe Mandese 


Ken Zinn 

Chief Marketing Officer
American Bar Association



Discovering Truth with Tim Love & Wally Snyder

Listen as Wally Snyder, Executive Director of the Institute for Advertising Ethics, and Tim Love, Former Vice Chairman of the Omnicom Group, provide insight into the issues of self-regulation and ethics, trust, and transparency in advertising. Hosted by Rick Tocquigny and presented by Edward Jones.


Wally Snyder Tells the Truth, the Whole Truth, and Nothing But the Truth

Wally Snyder has done it all. But the most important thing he has done for our industry is keep it level and transparent and build trust. We talked to Wally about the importance of creating ethical advertising and the kind of things Wally has always done on behalf of our industry. 

Ethics in Advertising. “Making the Case or Doing the Right Thing

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.