Ad-ology

Ad-ology is the science of applying consumer insights for strategic advertising and marketing. The research focuses on the specific demographic, psychographic, geographic or vertical market segments most likely to be your best customers—as well as their needs, wants and what motivates them. Ad-ology research is used by more than 2,000 advertising agencies, media properties, economic gardening programs and corporate marketing departments across North America, and is sourced by leading trade and consumer media. AAF members can save 15% on any Ad-ology PRO subscription package or a single report purchase. 

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