February 27, 2015

  • Webinar:  Government Affairs Programs and Club Membership Growth
  • DAA Introduces Mobile Choice Tools
  • FCC Approves Net Neutrality
  • Dietary Advisory Committee Includes Advertising Recommendations
  • BBB Updates Code of Advertising

Webinar:  Government Affairs Programs and Club Membership Growth

Looking to leverage government affairs programs to increase your membership? Join the AAF and advertising club leaders from Florida, Cincinnati, Louisville and Omaha to discuss successful government affairs programs and how to utilize them for membership recruitment and retention.

 Programs have included:

  • Advertising Day in the State Capitol
  • Targeted Events for CEO’s, General Managers and Agency Principals in Your Market
  • Advertising Basics for Political Candidates
  • In Depth Examination of Key Issues

DAA Introduces Mobile Choice Tools

The Digital Advertising Alliance (DAA) has introduced two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for Mobile Web." These are in addition to the DAA’s well-established transparency and choice mechanisms already used by millions of consumers on their desktop browsers. The new tools adapt the DAA’s consumer-friendly, independently-enforceable privacy controls to the fast-growing mobile medium. 

The American Advertising Federation (AAF) is one of the participating associations in the DAA and sits on its governing board.

U.S. consumers now have a simplified means to control data collection and use across Web sites (in both "desktop" and mobile Web), as well as apps on a particular device. The tools will provide a consistent user experience across these channels. The enhanced transparency will leverage the DAA's icon and enable consumers to exercise choice with individually-named DAA companies on the Consumer Choice Page for Mobile Web and the new AppChoices app–or they may choose all participating companies at once. The DAA Icon is currently served globally more than 1 trillion times every month.

AppChoices is available as a free download from major online mobile app stores Google Play, Apple App Store, and Amazon Store.

FCC Approves Net Neutrality

The Federal Communications Commission has approved highly controversial new “net neutrality” rules by a close 3-2 vote. The goal of the new rules is to prevent Internet providers from slowing or blocking Web traffic or creating so-called "paid fast lanes." With the vote, the Commission reclassified the Internet so that it can be treated similarly to a utility, such as traditional phone service.

This action is unlikely to result in any immediate noticeable changes. The Commission must draft, submit for comment and approve implementing rules. Many members of Congress have vowed to pass legislation to replace the rules. In addition, opponents of the rules have vowed to challenge their legality in court.

Net neutrality is not an issue that is likely to be resolved soon.

Dietary Advisory Committee Includes Advertising Recommendations

The Dietary Guidelines Advisory Committee (DGAC) of the Office of Disease Prevention and Health Promotion has made available their 2015 report to U.S. Department of Agriculture and Health and Human Services. Recommendations for action included:

  • Reducing portion sizes and improving the nutritional profile of foods consumed away from home. Examples of such improvements include lowering sodium and added sugar content and achieving better saturated fat to polyunsaturated fat ratios. The Committee also encourages the food industry to market these improved products to consumers.
  • Implement policies that limit exposure and marketing of foods and beverages high in added sugars and sodium to all age groups, particularly children and adolescents.

Agencies are accepting written public comment on the report until April 8th.

BBB Updates Code of Advertising

The Council of Better Business Bureaus (BBB) has made comprehensive changes to the BBB Code of Advertising to reflect the many new ways advertisers reach consumers via websites, social media, texting and other channels. Compliance with the Code is monitored by 112 BBB offices in the U.S. and Canada. Many Federal Trade Commission officials and other federal regulators have recognized the advertising industry self-regulation program as the gold standard of industry self-regulatory programs.  

<< 2015 Reports  | View all Government Reports >>

The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. To learn more about our advocacy efforts, click here.