September 26, 2014


Food Companies to Further Curb Marketing

Major food and beverage companies, through the International Food and Beverage Alliancehave sent a letter to Dr. Margaret Chan, Director General of the World Health Organization enhancing their commitment to, among other things, “voluntary measures restricting the marketing of foods high in fat, sugar and salt to children.” The companies commit to expanding their voluntary advertising policies to all media.
Many of those same companies, through their participation in the Healthy Weight Commitment Foundation have vowed to continue to reduce calories in their products. In particular, major beverage companies have vowed to remove 20% of calories in sugary drinks by 2025. The commitment was recently featured in a segment on the PBS NewsHour with Indra Nooyi, HWCF Chair and Chairman and CEO of PepsiCo, and Dr. Risa Lavizzo-Mourey, Robert Wood Johnson Foundation President and CEO.

Internet Sales/Access Taxes May Be Linked

As part of the recently passed continuing resolution funding the government, Congress included a short term extension of Internet Tax Freedom Act (ITFA), which prevents state and local governments from taxing Internet access. The extension only extends through mid-December. Lawmakers are expected to consider a longer extension to the popular law after the November elections.

However, supporters of a controversial measure giving states more authority to tax Internet sales from outside their borders, including Senate Majority Leader Harry Reid, D-Nev., have vowed to attach that bill to the ITFA. Supporters of the sales tax measure say it would level the playing field between online and brick-and-mortar companies. Opponents say it is a de facto tax increase and would unduly burden smaller online retailers who would potentially be required to be able to collect state and local taxes from any taxing jurisdiction in the U.S.

While the bills have the potential to be one of the more controversial issues in a lame duck session of Congress, they could also be one of the least partisan. The ITFA is popular in both parties, the Internet sales tax issue has strong support and opposition on both sides of the aisle.

WEBINAR: Create Trust, Creative Privacy as You Go Mobile & Multi-Screen

November 12, 2104 I 2-3 p.m. ET

Mobile platforms – mobile Web, mobile apps, location data and more – are fueling digital ad spend and many innovative business models. Consumers and business users are using multiple screens. Spending on interest-based ads, in particular, is growing exponentially.
In desktops, we see interest-based ads commanding twice the conversion rate over generic ads. If we are to achieve such higher conversion rates in mobile, the trend line for interest-based ads in digital spending – and customer engagement with brands – will continue to grow.

In this competitive, growing business environment, the need to assure user transparency and choice is constant, yet very challenging. It is also very beneficial to your brand, as trustmarks such as the Digital Advertising Alliance Advertising Option icon make consumers more willing to trust your brand.

Now that interest-based ads are part of the mobile web and in-app experience, the importance of ensuring transparency and choice in serving of these ads is crucial.

Hear from the Digital Advertising Alliance (where AAF is a founder) and a leading national advertiser on how to navigate consumer privacy for all types of mobile environments, how brands and mobile stakeholders can ensure transparency and choice with interest-based advertising in particular, and how to meet consumer expectations while allowing innovation to thrive. Learn how self-regulation is helping to meet this dual need for consumer trust and business growth.

Clark Rector, AAF
Lou Mastria, DAA
Michael Signorelli, Venable LLP 

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The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. To learn more about our advocacy efforts, click here.