February 8, 2013


Governors Target Advertising

Minnesota Governor Mark Dayton (D) and Ohio Governor John Kasich (R) have each announced plans for very similar budget proposals.  Both plans would make many tax code changes. Most significant to the advertising industry, both Governors propose lowering their state’s sales tax rate and expanding the base to include many personal and business services – including advertising.  Neither Governor has formally introduced his budget, so the exact form of each advertising tax is uncertain.  Nevertheless, representatives of AAF advertising clubs in both states are coordinating with allied industry groups to plan and coordinate opposition to any extension of the sales tax to advertising.

House Subcommittees Meet to Preserve Internet Freedom

Three House subcommittees, including the Energy and Commerce Subcommittee on Communications and Technology and two Foreign Affairs Subcommittees, met this week to discuss possible ways to keep the global Internet free from governmental control. Last December, the United States was one of 60 countries that refused to sign an international treaty allowing governments to block spam, something the U.S. and other countries see as “backdoor censorship.”  Many Congressional leaders and Administration officials are worried that upcoming international meetings in May will provide opportunity for other nations to push for moving control of the internet to the International Telecommunications Union. So far, 89 countries, including Russia and China have signed the treaty and are pushing for more to join their cause.

Ad Nets Step Up Self-Regulation

The Network Advertising Initiative has recently released its compliance report demonstrating again that self-regulation for online behavioral advertising works.  NAI is one of AAF’s partner organizations in the Digital Advertising Alliance and plays an important role in insuring that third party ad networks – the NAI members – adhere to the AdChoices self-regulatory program.  This report is important in demonstrating to policymakers that the industry takes privacy issues seriously and onerous government regulations are unnecessary.

AAF Seeks Interest Based Advertising Champions

Online interest based advertising continues to grow in importance as a part of an effective media mix and a way of communicating with potential consumers.  Unfortunately many activists in Washington and beyond would limit the ability to use interest based advertising.  This would make the consumer experience more complex and threaten the ability of businesses to utilize the Internet.

To make sure the vital role of interest based online advertising in the Internet economy is well understood by policymakers and the public, AAF and the Digital Advertising Alliance are seeking businesspeople willing to tell their stories and share how that advertising is creating real benefits for them, their employees, and their consumers. As successful businessmen and women, they strengthen our communities, create jobs, and contribute to the economy.

If you are – or know of – an AAF member willing to tell the story of how your business became successful, and how the Internet and interest based online advertising has helped, please contact Clark Rector at crector@aaf.org or 202-898-0089 to learn how to participate.

AAF’s Advocacy and Action: Advertising Day on the Hill

Plans are underway for AAF’s Advocacy and Action: Advertising Day on the Hill coming up on April 17.  Confirmed as luncheon speakers for the program are Steve McMahon and Bruce Haynes of Purple Strategies.  Purple Strategies is a public affairs firm whose leaders have extensive experience in and out of government service working on both sides of the political spectrum.  McMahon and Haynes are accomplished speakers often seen on major cable and broadcast news outlets.  They will give us their unique and up-to-date take on the hot issues of the day.  Make your plans today to attend this exciting event.

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The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. To learn more about our advocacy efforts, click here.