February 17, 2012


Maryland Bills Could Tax Some Advertising Services

Two bills have been introduced in the Maryland legislature that could potentially tax some advertising services.

HB 1051 would extend the states sales tax to include direct mail advertising services, commercial photography and art services, public relations and other business consulting services.

SB 152 is Governor Martin O’Malley’s proposed budget and includes a tax on products digitally downloaded. According to the governor’s staff, the intent of the proposal is to tax consumer products such as music, books, software and games delivered electronically. However, the language of the bill is written very broadly and could be interpreted to include business to business transactions such as work product digitally delivered by ad agencies to clients.

Representatives of AAF and AAF-Baltimore were in Annapolis on Feb. 14 to visit with lawmakers and explain how the bills could cost Maryland jobs by putting advertising agencies in the state at a competitive disadvantage relative of out of state agencies.

Arizona to Ban Photoshop?

A bill introduced in the Arizona legislature would require the use of disclaimers anytime postproduction techniques are used to “alter or enhance printed media advertisements” distributed or displayed in this state. The bill was discussed in committee on February 15, but not moved forward. The measure’s sponsor, Rep. Katie Hobbs, D-Phoenix, acknowledged that it was unlikely to be enacted.

AAF to Host Your AdChoices Webinar

Does this symbol look familiar? It should, since it has been seen in billions of online advertisements. It is the Your AdChoices advertising option icon.

Displaying the icon signifies participation in Your AdChoices the advertising industry’s self-regulatory program for online interest based advertising. This program enhances consumer confidence in online advertising by allowing them the ability to control whether they receive interest based advertising and from which companies. Increased confidence is not just good for consumers, it’s good for the industry and for advertisers.

On Tuesday, March 6 at 2:00 pm Eastern Time, AAF will host a webinar to explain how your organization can participate in Your AdChoices. No matter what kind of business you are – advertiser, agency, web-publisher or non-profit – if you have a presence on the web, we urge you to participate in this important program. Please join us on March 6 to learn how.

Your AdChoices Webinar
Guest Presenter: Peter Kosmala, CIPP
Managing Director DAA | Digital Advertising Alliance

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The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. To learn more about our advocacy efforts, click here.