Digital Resource Guide

The AAF's Digital Resource Guide is an annual digital publication that includes articles and research on current trends. Articles are written and produced by the AAF's partners throughout the year and provide insight into what's happening int he industry and how brands are responding to it.

Coming soon: Browse by year and check out each edition.

Digital Resource Guide (2014): Industry Trends and Best Practices from Advertising's Top Brands and Agencies

The 2014 Edition of the AAF's Digital Resource Guide includes interviews with Carolyn Everson of Facebook and AOL's David Shing. Also explore "viewability," workflow automation, social advertising, engagement in the participation age, 3 ways to make sure you're real-time marketing doesn't such and consumers & technology.


Digital Resource Guide (2013): Industry Trends and Best Practices from Advertising's Top Brands and Agencies

The 2013 Edition of the AAF's Digital Resource Guide includes interviews with thought leaders from BBDO, FedEx, Universal McCann, Mirror Digital and Allstate Insurance Company. Additionally, this edition explores trends in digital advertising, social marketing, consumer reviews, five steps to launching your next digital campaign, native advertising and its future, 2013 salary and hiring trends for digital, online behavioral advertising and the consumer's new path to purchase. Also explore a special section "The Engagement Project" from Google.