Advertising Ethics

Institute for Advertising Ethics
“Matters of Trust”

What We're Reading

Week of May 11, 2020

Google’s New Security Measures May Help to Restore Faith in Digital at a Critical Time for the Business
Industry analysts believe Google’s protective measures to be necessary to restore faith in digital as a medium, especially in the current scenario wherein the increasing reliance on digital could potentially expose consumers to fake advertisements. Read more >>

Group M’s Latest Analysis Reveals a Future Shaped by AI Data Ethics and Environmental Responsibility 
In lieu of global regulation, experts predict that companies will collaborate to establish standards across transactions, identity, and security that will enable new payment and exchange models that will create scalable alternatives to subscription-based commerce. Read more >>

Kentucky Fried Chicken is Implementing a Blockchain Initiative to Gain More Transparency
KFC is hoping that the blockchain initiative will not only bring more transparency to data processing but also increase its brand visibility and penetration, which is currently dominated by local fast food joints. The use of blockchain would also offer publishers, advertisers and consumers a higher level of privacy and security. Read more >>

Mediacom Gets Real About Fair Value Exchange 
Closing the consumer data trust gap can be as simple as getting something in exchange for sharing data. Retargeting and "personalization" rarely seems like a fair value exchange. Read more >>

Business Mirror Shares the Key Role of Transparency in a Crisis
During a crisis, hiding crucial information from your publics will cause more harm than good. This is not to say that a company, brand, or even the government should release anything and everything about it, or the issues surrounding it, into the wild. It all boils down to knowing the extent of information release and the proper timing to do so. Read more >>


Week of May 4, 2020

Marketing Future Shaped by AI, Data Ethics, and Environmental Responsibility: Essence Report
Data and measurement-driven agency, GroupM's Essence has released a report, "Advertising in 2030," on the future of advertising based on the predictions of experts across academia, business, marketing, technology, publishing, and advertising trade organizations around the world. Read more >>

Silicon Valley Needs a New Approach to Studying Ethics Now More Than Ever
There are fresh concerns in familiar debates about tech’s ethics. How should technologists think about the trade-off between the immediate need for public health surveillance and individual privacy? Platforms are playing a much more active role in assessing the quality of information: promoting official information sources and removing posts from users defying social distancing. Read more >>

Ad Man to New York City Subway: to Restore Trust, Don’t Sugarcoat COVID-19 Crisis
In 1989, the question for subway riders was, “Can you trust the subway?” COVID-19 is a bit akin to the perception of crime back then—that crime “was everywhere”—but the virus is even tougher to message. Unlike the criminals back in the day, the virus is an unseen enemy. You can’t arrest it.  Today, the question is, “Do I trust that the person next to me isn’t infected?” Read more >>

Now is the Right Time to Build Trust in Data
Privacy has never been an immediate issue in Wearable Tech because it has always been a more considered, personal decision and the data involved has never been scaled and created aggregated learnings. And it has never got i to the hands of brands looking to use it to wield undue influence.   What if now is the time to make an example of how to build trust with data? Read more >>

A Day in the Life of a Tech Ethicist
In 2016, Microsoft CEO Satya Nadella spoke at a company forum about how he viewed some of the ethical issues in tech, particularly around AI, starting the conversation around ethics in the industry, according to the World Economic Forum. Several companies and organizations, particularly larger ones, have since followed suit and developed their own guidelines for moral operation. Read more >>

Week of April 27, 2020

AI Experts Call for “Bias Bounties” to Boost Ethics Scrutiny
Experts recommend that developers offer financial rewards to people who discover and report bias in AI systems – addressing the risk that AI exacerbates existing race and gender prejudices. Read more >>

Judge Dismisses Twitter Lawsuit to Reveal Government Surveillance Requests
A federal judge has ruled that Twitter can’t reveal surveillance requests it received from the US government, putting an end to legal battle that lasted six years, Reuters reported. Judge Yvonne Gonzalez Rogers wrote in her order that Twitter’s request to reveal part of its Draft Transparency Report “would be likely to lead to grave or imminent harm to the national security.” Read more >>

The Coronavirus Crisis Has Helped Threaten People’s Right to Reliable Information 
The coronavirus crisis has helped threaten people’s right to reliable information in countries where governments have suppressed the media, according to a new report. Countries such as China, Iran and Iraq rank low World Press Freedom Index 2020, in part due to their handling of the media during the pandemic, according to the report published Tuesday. Read more >>

Google Will Now Require Advertisers to Confirm Identity in Verification Program
Google began requiring political advertisers wanting to run election ads on its platform to verify their identity back in 2018.  Now, that program is being extended to all advertisers, the company wrote in a blog post this morning from John Canfield, its director of product management for ads integrity. Read more >>

How Policymakers Can Restore Public Trust in Data Privacy
In her latest project with Dr. Carissa Véliz, "Data, Privacy, and the Individual," Oxford Internet Institute doctoral student Siân Brooke, together with a team of international researchers,  joined forces under the auspices of the Center for the Governance of Change (CGC) to gain a better understanding of the importance of privacy and how policymakers can better protect personal data in the era of the data economy. Read more >>

Week of April 20, 2020

COVID-19 and a New Age of Responsible Business?
Is this time different? Are the world’s companies really going to mend their ways? Which kinds of companies will be best placed to navigate the unpredictability of the post-pandemic environment?  Paul Polman ex CEO Unilever asks if COVID 19 is a turning point for responsible business. Read more >>

How Will We Apply Ethics to Balance Data Privacy and Public Health in Interests?
Emphasizing the need for safeguards on privacy, experts are reviewing new apps and technologies for contact tracing, in light of ethical as well as health issues. These are discussions around the intersection of public health and technology issues, with a focus on vulnerable populations the federal government to approve comprehensive digital privacy protections. Read more >>

An Australian Publication Asks: How Do We Restore Trust in Media?
Factors reducing mistrust in media include a history of inaccurate stories, opinionated journalists, a lack of transparency, sensationalism and excessive partisan advocacy. Factors increasing trust include depth of coverage, reputation of the brand, the reputation of journalists, and openness to feedback from audiences. Read more >>

Onora O’Neill Helps Us Distinguish Between Transparency and Trust
Trust is on the decline, and we need to rebuild it. That's a commonly heard suggestion for making a better world ... but, says philosopher Onora O'Neill, we don't really understand what we're suggesting. She flips the question, showing us that our three most common ideas about trust are actually misdirected. In a classic, cutting, and very splendid presentation, the Baroness blows away the smoke and obliterates common misconceptions around “Trust.” Read more >>

Ethical Bounty Hunters?
With AI moving to the center of how most advertising media is consumed, produced, distributed, and measured, researchers from Google Brain, Intel, OpenAI, and top research labs in the U.S. and Europe joined forces this week to release what the group calls a toolbox for turning AI ethics principles into practice, with ethical bounty hunters, akin to security bug bounties. Read more >>


Ethics in Advertising. “Making the Case or Doing the Right Thing

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

Ethics in Advertising: The Players, the Rules and the Scorecard

This article is based on a lecture presented at the University of Florida. Wallace S. Snyder, President & CEO, American Advertising Federation, and the Business & Professional Ethics Journal have generously given AEF permission to post this article in its entirety.

Native Advertising: A Guide for Businesses

Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is “native advertising,” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online. But as native advertising evolves, are consumers able to differentiate advertising from other content?

Advertising Ethics September 2011, Journal of Advertising Research, Volume 51, No. 3

Commentary: "Making the Case for Enhanced Advertising Ethics - How a New Way of Thinking About Advertising Ethics May Build Consumer Trust" by Wally Snyder