The Advisory Council of the Institute for Advertising Ethics encourages the endorsement and promotion of the Institute's Principles and Practices for Advertising Ethics by marketers, ad agencies, media companies, and academic, professional and business associations. The procedure, as stated in the accompanying Resolution (April 14, 2011), is very straight forward and simply requires notification to the Executive Director, Wally Snyder, that the company or organization is endorsing the principles utilizing the name of the Institute for Advertising Ethics. All parties so notifying the Executive Director will be posted on the Institute's website. The Institute also will review recommendations to add additional Commentaries to the Principles and will announce approval through publication on the Institute's website.
Download: Principles and Practices Endorsement Resolution