National Education Executive Committee
Scott R. Hamula, Associate Professor-Integrated Marketing Communications, Ithaca College
I began my professional media career working as the summer trafficopter coordinator at WBEN-AM/FM while attending college in Buffalo. Later, I produced several programs for WGN-AM while attending graduate school in Chicago. I later joined the Mid-West Family Radio Group and served as an Advertising Account Executive for WSJM-AM/WIRX-FM in St. Joseph/Benton Harbor, Michigan. Later, I served as their Advertising Sales Manager of WSJM-AM. After moving back to New York's Finger Lakes Region, I held General Advertising Sales Manager and General Manager positions at radio stations located in Geneva [WGVA-AM/WECQ-FM] and Canandaigua [WCGR-AM/WLKA-FM]. After joining Ithaca College, I continued to serve as a Senior Advertising Account Manager for a number of area businesses through The Finger Lakes Radio Group (three FMs/five AMs) headquartered in Geneva. I began my teaching career as an adjunct marketing professor at Lake Michigan College in Benton Harbor, Michigan. After moving back to New York, I was an adjunct faculty member for Cayuga Community College in Auburn and Finger Lakes Community College in Canandaigua. For five years prior to joining IC, I was the assistant professor of marketing serving on the faculty at Keuka College located just outside of Penn Yan, New York. I've been at Ithaca College since 1999.
NEEC Vice Chair
Jenny Buschhorn, Assistant Professor of Practice & Program Coordinator, Texas State University
Jenny Buschhorn specializes in Account Planning and Advertising Campaign development at Texas State University. Buschhorn has a BS and MA in Advertising with concentration in marketing from The University of Texas at Austin. Prior to teaching, Jenny co-founded a highly successful strategic business planning company with McGarrah-Jessee. Her
strengths lie in business planning via primary and secondary research to develop strong business positioning. She excels in overall business strategy and operational/communications implementation. As an Account Service representative and Account Planner she worked at several advertising agencies: GSD&M, McGarrah-Jessee, TM and McCann Erickson. She has developed and implemented strategy for many high-profile clients including Southwest Airlines, JCPenney, SBC/AT&T, Brinker International, Frost Bank, Airheads, Whataburger, Shiner Beer, Central Market and more. Buschhorn is an industry leader with speaking engagements for The Account Planning Group, the 4A’s and numerous local/regional advertising organizations. Mrs. Buschhorn’s teaching philosophy is to give students the opportunity to work with real world clients and gain real world experience. Her classes feature projects that are presented to current industry professionals.
NEEC Advisory Committee
Dan Petek, Instructor, Washington State University
Dan Petek has been an instructor at the Edward R. Murrow College of Communication since 1984, but he holds his connections to the advertising industry close. He uses those connections to show his students the crucial details of the world of advertising. In his Creative Media Strategies and Technologies for Advertising course, he tasks students with creating multimedia content for advertising campaigns. Students take on a more managerial role in his Advertising Seminar course. Here, they learn the theories and application of communicating to political, medical or otherwise specific audiences. In his Advertising Agency Operation and Campaigns course, they master the principles and functions of management in advertising. Petek challenges them to plan, present, evaluate, and execute an advertising campaign. Petek, who advises the Ad Club, also oversees the National Advertising Competition, advertising internships, and graduate job placement. In addition to teaching, Petek co-founded America’s Armed Forces Kids Run, an annual event at American military bases around the world. Since 1986, the event has invited thousands of kids age 5-13 to participate. It is now known as the world’s largest children’s running event. As a result of this event, Petek authored “See How They Run: Anybody’s Guide to Organizing A Successful Children’s Running Event.” Published by the Nike Press, it takes readers through every step of creating an event that is constructive and fun for all participants.
Amy Struthers , Ph.D., Professor, Advertising & Public Relations, University of Nebraska–Lincoln
Amy Struthers, Professor of Advertising and CoJMC Graduate Chair, teaches promotional strategy, copywriting and integrated marketing communication campaigns. She is the faculty founder of Jacht, University of Nebraska–Lincoln's student advertising agency, supported by investment firm Nebraska Global. She received the College Award for Distinguished Teaching in 2011, the American Advertising Federation's Most Promising Minority Student Nominator award in 2010, was selected as a scholar in the Advertising Educational Foundation's Visiting Professor Program in 2006 -- posted at McCann Erickson New York -- and received the college's Outstanding Faculty Service Award in 2005. Struthers' research agenda includes work in public health messaging, particularly to teen audiences. She has worked closely with the Nebraska Department of Health and Human Services for the past six years on a collaborative project to develop and implement an effective campaign encouraging high school students to be more physically active and make better food choices. Initially funded by a University of Nebraska–Lincoln Layman Research Grant, this project now is part of ongoing CDC support and each year is implemented in about 15 public and private high schools across the state. Struthers has been part of two interdisciplinary teams of researchers working on large health-related grants. The first, a $1.2 million grant from the National Institutes of Health (NIH) Science Education Partnership Award (SEPA) called The World of Viruses, was a five-year grant that funded development and testing of innovative materials about viruses such as HPV and HIV/AIDS, for dissemination through non-traditional channels such as tablet apps. A second grant for $1.8 million, titled The Omaha Science Media Project, tested the hypothesis that high school students can learn science better when given the tools and training to produce media about science topics. Virology was the science focus of this project, and students as well as teachers in the Omaha Public School system participated in summer workshops to learn media storytelling,using the latest in video and audio equipment. Working with both undergraduate and graduate students, Struthers has researched the social phenomenon of trends using both quantitative and qualitative methodologies, helping to shed light on the dissemination of ideas and product with particular audience segments, funded by the Archrival Faculty Fellowship for Trend Research. Struthers was awarded a $20,000 Cooper Foundation grant to develop promotional campaigns for international activities in the college, which was doubled with a match from an anonymous donor. She is a member of the international honor society Phi Beta Delta, is bilingual in French and English and has lived and worked in France. For nine years, Struthers served as advisor to a vibrant student chapter of the American Advertising Federation, University of Nebraska–Lincoln Ad Club, and she founded University of Nebraska–Lincoln's student team for the National Student Advertising Competition. She has served on University of Nebraska–Lincoln's Faculty Senate, has been a member of the Senate's executive committee and represents the college as a commencement marshal. Prior to joining the CoJMC faculty, Struthers was a marketing professional for 15 years for IBM and for a variety of programs at the University of Nebraska-Lincoln. She was the first full-time professional advertising manager of the Daily Nebraskan. Struthers graduated Phi Beta Kappa from University of Nebraska–Lincoln with bachelor's degrees in English, French and comparative literature and was a member of Mortar Board. She was a Newspaper Fund reporting intern at the Fort Worth Star Telegram. Struthers earned a master's in French language and literature following her teaching in the French public school system. She joined the College of Journalism and Mass Communications in January 2003.
Sandra Utt, Ph.D., Professor Emerita, University of Memphis
Dr. Sandra Utt was one of the first women to join the Department of Journalism and Strategic Media in 1984. She currently is assistant chairman and head of the advertising major. She has been co-editor of Newspaper Research Journal, an academic refereed journal sponsor by the Newspaper and Online News Division of Association for Education in Journalism and Mass Communication (AEJMC), since 2001. She also has served as chair of the Strategic Planning Committee, the Standing Committee on Research and the Membership Committee of AEJMC. In addition to AEJMC, she has been actively involved on the Accrediting Council for Education in Journalism and Mass Communication and has served on more than 10 accreditation site visitation teams. She has also been active in the American Advertising Federation (AAF) both at the local, district and national levels. Nationally, she has been active in the Academic Division since the late 1980s and has served as chair of the National Education Executive Committee (NEEC) and served on its national Board of Directors. The AAF annually sponsors the National Student Advertising Competition (NSAC), a national advertising competition where universities create an integrated communication campaign for the national client. Students compete at district and national levels. In additional to the NSAC, the AAF also sponsors the Most Promising Multicultural Students (MPMS) program and the Vance Stickell Internship program. In 2015, she was awarded the inaugural D. Mike Pennington Award for "Outstanding Mentoring" for advising undergraduates and graduate students and mentoring junior faculty. Some of Dr. Utt's accomplishments come from her students' achievements. For several years, at least one student has been selected for the MPMS program, the NSAC team has placed in the Seventh District competition and a member of the presentation team has won "Best Presenter." Recently, a student won one of the 20 national Vance Stickell Interns. Each year, the top 20 advertising students in the country are selected for a 10-week internship with a national company. Also, both undergraduate and graduate students she has mentored are currently teaching at Kent State University, California State University-Fullerton and Ohio University. Prior to joining the University, Dr. Utt taught at Texas A&M University, Ohio University and Norfolk State University. She received a Bachelor of Science and Master of Arts in journalism from West Virginia University and a doctorate in mass communication from Ohio University. She also worked as a marketing and research consultant.
Oscar Chilabato, Associate Professor, Johnson & Wales University
Patrick “Oscar” Chilabato is a native Rhode Islander who grew up in Newport, Rhode Island, and attended Providence College, where he received both his undergraduate (B.S.) and graduate (MBA) degrees. He teaches strategic and creative advertising courses and recently introduced a new digital marketing specialization within the advertising major. Chilabato's professional career spans over 25 years working in the media, manufacturing and retail industries at various senior level positions in marketing and advertising. He made the career decision to join academia in 1998, when he joined the faculty at Johnson & Wales as an adjunct. He was hired to full-time status in 1999 when he also began the JWU AAF college chapter which has competed in the NSAC for 22 years with Chilabato as the faculty advisor. During that span, the JWU Adteam has won the District 1 championship 10 times and have advanced to the finals 9 times. In 2017 they were the national champions. JWU students in his classes have also competed successfully in the Digital Marketing Competition as well as the Student Effie awards. For 8 years, he lead students on summer study abroad collaborating with the Bergh School of Communication in Stockholm, Sweden. While abroad, students created and presented campaigns to international clients such as UNICEF, IKEA and H&M. In 2018, he received the AAF Distinguished Educator Award. He has served on the AAF’s National Education Executive Committee for 6 years and also serves on the National Advertising Review Board.
Barry Soloff, Lecturer, CUNY-Baruch College
Marketing & Communications Professional with experience in Strategic Planning, Advertising, Marketing and Communications. Unique blend of agency and client background and US and international experience in over 25 consumer product categories. Successful track record of leading and implementing award winning campaigns from initial concept through completion. Seeking challenging full or part-time opportunity in marketing communications area. Specialties: Strategic planning, branding and positioning, consumer behavior, new product development, Integrated marketing campaigns, branded content and sponsorship, creative and production management.
AJ Busé, Faculty, The Modern College of Design
Worked for more than 30 years as a marketing, advertising, communications professional providing clients with graphic design, public relations, writing and promotion services. Now a full-time teacher paying forward what I know. Started as Integrated Marketing Communications professor at Tennessee State University (TSU), one of two HBCUs in Nashville. Then taught advertising, design and media writing in the College of Media & Entertainment at Middle Tennessee State University (MTSU). Now teaching at The Modern College of Design (formerly the School for Advertising Arts) to help develop and grow the school’s newly-formed BA program. Earned BS in advertising/PR and MS in mass communication from MTSU. Long-time active involvement in AAF. Named Volunteer of the Year for work as chair of Nashville’s Education Committee, chaired the Student Talent Advertising Recognition (STAR) Awards in District 7 prior to the competition becoming the national Student American Advertising Awards, established and funded the D7 Student ADDY Best of Show $500 award. AAF Offices held: President of AAF Nashville, Governor of District 7 (Louisiana, Mississippi, Alabama, Georgia, Tennessee), Council of Governors chair, AAF Board of Directors Executive Committee, Eastern Region chair (Districts 1, 2, 3, 4, 7), NEEC member (2020-23), Recipient of the Otis Dodge Award for service to District 7 (2007), and Recipient of the national Pat Martin Excellence in District Leadership Award (2020). Also involved in the National Student Advertising Competition (NSAC): established official AAF student chapters at two different universities, Advised/taught NSAC teams at two different schools (1st place, District 5, 2020), four-time judge at District-level NSAC competitions, and former chair/presenter of the Charlie Malone/Bolton-MacVicar Best Presenter Award at the NSAC national competition. Other personal/professional involvement include: member of Nashville LGBT Chamber of Commerce, founding member of Nashville in Harmony community chorus, and member of Dayton Gay Men’s Chorus.
Peg Murphy, Columbia College Chicago
Peg Murphy thinks advertising is the perfect place for young creatives to find a career path (and a paycheck). Associate professor Peg Murphy came to Columbia College Chicago with more than 25 years of experience working with ad agencies, helping craft campaigns for big-name companies like Apple Inc., Crate & Barrel, and Marshall Field’s. Today, the advertising pro brings her expertise to the classroom, teaching everything from intro-level classes to senior capstones. Murphy used to train young agency executives, and she approaches Columbia students in the same way. One of her classroom staples is the “ugly phone call,” a roleplaying exercise in which students deal with a fictional crisis situation. Problems can range from budget and deadline changes to social media meltdowns. “I treat [students] as young future professionals,” says Murphy. “You have to be quick on your feet, a good thinker and a fast responder to the situation.” Advertising offers opportunities for artists, writers, directors—pretty much any young creative—to find an outlet (and a paycheck). Murphy herself is a classically trained musician in cello and piano and studied theatre. She finds that her creative sensibilities and dramatic flair fit perfectly into the advertising world—and Columbia’s unconventional campus. “Columbia is very close to my heart, because I have an artistic soul,” Murphy says. “I think a lot of people that end up teaching here do.” Murphy also thinks an 18-hour Advertising or Public Relations minor can be a smart add-on to an arts degree. “Your vocation in advertising or PR can really feed your avocation,” she says. “If you want to be a filmmaker or a novelist … a videographer, a documentarian, you should come play with us.” Murphy brings a unique perspective to the classroom. She remembers when she used to hire at advertising firms—and when she came across Columbia resumes. Columbia’s focus on internships with top ad agencies and insistence on field experience helps students prepare for real-world interactions. “Chicago’s one of the biggest advertising and PR markets in the country,” says Murphy. “And [students] are out and in it, learning from people who are in the business.” She recalls being consistently impressed with Columbia students at interviews. “Sitting on the other side of the desk, hiring students from Columbia—they are smart, they are strategic, they know what’s really going on and they are ready to work,” she says.
Steve Hall, Senior Lecturer in Advertising, University of Illinois
Steve currently teaches the Introduction to Advertising course, a Weston Exploration Freshman Discovery advertising class and special topic Advertising Campaign courses with national and global client brands. Steve is the faculty advisor for the largest American Advertising Federation (AAF) student chapter in the country, NSAC advisor, and member/past chair of the AAF National Academic Committee. He has also served on the AAF Board of Directors. On campus, he is a member and past Chair of the University of Illinois Career Services Council, serves on the campuswide Coordinating Committee for Illinois Leadership and is on the University of Illinois Undergraduate Sub-Committee for Campus Discipline. He and his wife, Kristen, have two daughters—Madison and Kennedy. Bears. Cubs. Yankees. Illini. Golf. Warhol. Classic Rock. Espresso. Parmigiano Reggiano. Cabernet Sauvignon.
Joel Nichols, M.B.A, Assistant Professor, University of Memphis
Joel M. Nichols has worked in advertising and marketing for 30-years, most recently, as an Adjunct Instructor at the University of Memphis, teaching various courses relating to marketing, branding, and advertising. He was also the Assistant Director at the Fogelman Professional Development Center at the Avron B. Fogelman College of Business & Economics at the UofM. Nichols began his professional career in the promotions department of WMC-TV5. After writing and producing several commercial spots, Nichols moved on to work in advertising, marketing, & PR at local advertising agency WestRogers Marketing Communications, serving on numerous political and real-estate accounts. From there, Nichols worked in the advertising and PR department for the World Basketball League's Memphis Rockers, and was responsible for promotions and game-day PR activities. Nichols went on to work for a global medical device company Smith & Nephew, Inc., where he served in various marketing, communications, and advertising capacities in over 20-years with the company. Joel established his own company in 2006 called LifeSpeak, Inc. which provides marketing and branding consulting and public speaking development services to anyone who is interested in enhancing their presentation and communication skills. Nichols has conducted numerous surgeon focus groups pertaining to various orthopaedic and joint-replacement-related topics. His current research interests include advertising workforce diversity, diversity in agency hiring practices, and improving the marketability of minority talent in the advertising industry. As well as teaching, Joel, along with wife Elizabeth, co-founded the Renewal Center, a non-profit organization designed to provide public speaking training, graphic design skills, and professional skills training to under-served students. For more information, visit his website at thenicholsworth.com.
Jay Waters, Academic Departments, Advertising & Public Relations, University of Alabama
Jay Waters is an instructor at the University of Alabama in the Advertising and Public Relations Department, teaching classes in media, strategic thinking and agency management. This is his sixth year at the University of Alabama. Jay joined the A+PR Department full time in the fall of 2015 after 24 years with Luckie and Company, a full‐service advertising agency headquartered in Birmingham, Alabama. Just prior to joining the faculty, Jay’s most recent position at Luckie was SVP, Chief Strategy Officer, with responsibility for brand strategy, account planning, media planning and media buying. During his advertising career, Jay has planned half a billion dollars in media placements for clients in wide variety of industries—including travel and tourism, financial products, telecommunications, consumer packaged goods, public utilities, healthcare, retail stores and QSR. Campaigns that Jay planned have won both of the media industry’s leading awards, winning a Cannes Lion for media planning at the Cannes International Ad Festival for his work with Alabama Tobacco Free Families, and a Media Plan of the Year award from Mediaweek magazine for his planning work on Regions Bank. On the brand planning side, Jay’s consumer insights and research have provided the foundation for a number of Addy and Telly award-winning creative campaigns. He has also been a frequent contributor to industry publications, contributing columns to AdWeek (US), B &T Weekly (Australia) and Admap (UK). At the University of Alabama, in addition to his teaching work, Jay is now in his fifth year as the lead advisor for UA’s National Student Advertising Competition team. UA’s NSAC team finished in the top three in the AAF District 7 competition during his first four years, and made it to the national finals in 2019, finishing sixth in the country. Jay has received numerous individual awards, including the Birmingham Business Journal Top 40 under 40, Birmingham Ad Fed Media Planner of the Year and Robert E. Luckie Award. Since joining the A+PR faculty, Jay has been awarded the Donald J. Heilman Educator of the Year Award by the American Advertising Federation’s 7th District and the UA chapter of Kappa Tau Alpha’s Commitment to Teaching Award. In addition to teaching, Jay’s creative endeavors include writing and photography. His photography and short stories have been published in a number of journals around the country. Jay has a B.S in Management and a Master of Business Administration from the University of Alabama in Birmingham. Jay is a life-long resident of Central Alabama, is married with one daughter and one grand dog.
Holly Higginbotham, University of Missouri–Columbia
Holly Higgenbotham is an associate professor at the Missouri School of Journalism, where she teaches strategic communication courses that cover the principles of the field, public relations, copywriting, audiences and persuasion, and strategic campaigns. She is the director of the school’s AdZou program, a faculty-led, student-run agency that has served hundreds of local, nonprofit, regional and national clients since its inception at the school. She also serves as the faculty advisor for the student chapter of the American Advertising Federation (AAF) and the university’s Student National Advertising Competition (NSAC) team, which placed third in the nation in 2018 and 2020. Her background in journalism began at an early age working summers at a weekly newspaper owned by her family. As a young journalism professional fresh out of college, Higginbotham worked at the Arkansas Democrat-Gazette in Little Rock as a copy editor and late-night assistant wire editor. She also served as a staff writer for a national specialty magazine based in Little Rock. In 1992, she made the move from traditional journalism to the corporate communications world. She spent the next decade promoting a multi-hospital healthcare system with focused efforts on marketing communications, public relations and employee communication. As a practicing professional, Higginbotham received numerous writing and publication awards from the Missouri Hospital Association and the Association of American Medical Colleges. She is a 1989 graduate of the University of Missouri, with a Bachelor of Arts degree in English.
Larry Powell, Professor, Advisor for Lindsey + Asp, University of Oklahoma
Larry teaches upper senior level undergraduate/graduate courses that include Advertising Campaigns and Contemporary Problems in Advertising. He is also advisor for Lindsey + Asp, Gaylord College’s award-winning student-run advertising and public relations agency. He also serves as advisor for the University’s student Ad Club and member of the Gaylord College Diversity Committee. Larry has held several academic roles including Assistant Professor of Strategic Communication at the Missouri School of Journalism from 2005 - 2008. He was also Director of Mojo Ad, the school’s student-staffed professional-services advertising agency, which specializes in the Youth and Young Adult (YAYA) market. He has also been online instructor for West Virginia University Perley Isaac Reed School of Journalism and adjunct professor at Temerlin Advertising Institute for Education and Research at Southern Methodist University in Dallas, Texas. Prior to his teaching career, Larry was owner and principal of Larry Powell & Associates, an advertising and marketing communications firm he founded in 1993. Drawing from his more than 25 years’ experience in advertising/marketing and communication, he was responsible for his strategically-driven company’s philosophy, creative direction and new business development.
Dave Koranda, Professor of Practice, University of Oregon
Dave Koranda brings more that 20 years of experience in advertising to the School of Journalism and Communication He has worked on local, regional, national, and international campaigns. He was the recipient of the American Advertising Federation’s Distinguished Advertising Educator award in 2017. He has received media awards from Pepsi, 7Up, and McDonald’s, and was awarded the SOJC Jonathan Marshall award for innovative teaching. He created a class on Curiosity in 2007, which has since been implemented by other schools. Dave is the advisor for the University of Oregon NSAC advertising team, which was first in the US in 2015. He also serves on the American Advertising Executive Education Committee and chairs cases periodically for the National Advertising Review Board (NARB). Dave has published articles on curiosity and advertising education and is fascinated by the human decision-making process. He continues to consult with ad agencies and media firms.
Nancy Gray, Clinical Assistant Professor, University of Arizona
Nancy J. Gray teaches in the Department of Marketing, W. P. Carey School of Business. Gray received her doctorate in design, environment, and the arts and master's in design from Arizona State University and a bachelor's from Valparaiso University. Gray's professional background in marketing communications, branding, and design complement her teaching and research initiatives. Working for large organizations before establishing her own firm gives Gray a perspective of what is necessary to succeed in both established and entrepreneurial environments. Her client base includes firms in the pharmaceutical, biotechnology, and information technology fields as well as many consumer product and service brands. Gray views design and marketing is a strategic profession – blending business knowledge, technology, aesthetics, and creativity into product and service experiences that benefit people, society, the planet, as well as the brand and their stakeholders.
Jeff Sheets, Full-Time Faculty, Brigham Young University
Jeff Sheets is an Associate Teaching Professor of advertising at Brigham Young University. He is the Founder of and Faculty advisor to the BYU AdLab which was named by College Magazine as the #1 Ad program in the United States and oversees the Creative Track which was named the #2 most awarded creative advertising program in the world for the third year in a row by the One Club for Creativity. Sheets’ creative students also won the AAF National Student Best of Show ADDY Award the last four years in a row. He and his students have worked with top advertising agencies on worldwide brands and creating powerful campaigns for companies like: Nike, Apple, Amazon, Spotify, Volkswagen, Gatorade, Nestle, Taco Bell, Levi’s, Airbnb, Burger King, Facebook, Jeep, Microsoft, and many others. Professionally, Jeff has worked from New York City to Salt Lake City, with big brands to small startups, on everything from international branding and new product rollouts to pro-social public service campaigns, all the while creating innovative messaging campaigns that create memorable and impactful brand experiences. He continues to consult with world-class companies and deserving non-profits on their Ad campaigns today. Jeff is a graduate from BYU and the School of Communications, where he studied in the same program in which he now teaches.
Cliff Bieberly, Associate Professor, Communications, School of Business and Communication, Chaminade University of Honolulu
JDr. Bieberly brings a variety professional experience to the classroom. He is a former newspaper writer, editor and photographer. He also worked in public relations and marketing for Cessna Aircraft company from 1975 – 1982. He was creative director of an advertising agency and co-owner of his own advertising/public-relations firm from 1983 to 1995. Dr. Bieberly began teaching full-time in 1995. Before coming to Chaminade, he taught Advertising Copy Writing and Integrated Marketing Communication at Wichita (Kansas) State University from 1995-2002. At Wichita State he was named Adviser of the Year in 1997 and Educator of the Year, in 1999, by the American Advertising Federation 9th District. He was also named Radio Writer of the Year and cited for Best Use of Humor in Radio, by the AAF. Dr. Bieberly has advised ten teams in the National Student Advertising Competition and has helped three Chaminade teams earn a trip to the NSAC national finals. Additionally, Dr. Bieberly helps facilitate the construction of theatrical set for Chaminade University stage productions. He also builds props for the shows and helps with documentary and publicity photography.
Tim Hendrick, Associate Professor, Journalism & Mass Comm, Assistant Professor Advertising
Timothy Hendrick is an associate professor of advertising in the College of Applied Sciences and Arts School of Journalism. He holds a master’s in communications from Brigham Young University. Hendrick has two decades of professional experience in the advertising industry, including the tech sector. He has managed and implemented corporate branding and positioning initiatives, integrated media campaigns, and promotions and co-marketing programs at the local, national and international levels. He has received numerous awards for his creative and strategic thinking.
At-Large Committee Members
Chris Pitre, Vice President, Softway Solutions, Inc
Curiosity over fear. That's been my career's motto. My passions have led me to a place where I get to explore, succeed (and fail!) in several areas in business. I've ventured in advertising, digital strategy, digital marketing, marketing automation and technology, social media, innovation, sales, HR, change management, and internal communications. Fortunately, I have not had to choose one lane and have been exposed to so many different humans, businesses, and cultures. As Vice President at Softway, I oversee HR and business development and support client projects when my expertise in strategy, talent management, branding, communications, or tech possibilities is needed. Whether it's a talent conversation or consulting how to help a business solve a challenge, I find the common thread is helping fellow humans get to their next level. I lead teams that are consultative, collaborative, and outcome-oriented. Over my 13+ year career, I have gotten a chance to become a quick study (or slow expert) in the following industries and clients: Tech (HP, Microsoft, Adobe, Uber), Healthcare (Houston Methodist), Staffing/HR (Adecco, Randstad, Airswift, Intersect Group), Telco (Vodafone), Energy (ExxonMobil, Entrust, IADC), Manufacturing (Caterpillar, Daikin/Goodman, Behr), Financial Services (GE, Bank of America, Fifth Third), Restaurant & Hospitality (Popeye's, SHR), Entertainment (NBCUniversal, Style Network)
Brandon Cooke, Global Chief Communications Officer, FCB
Brandon Cooke joined FCB in 2017 as Global Chief Communications Officer with a mission to help define and drive the agency’s positioning, further fuel the network’s creative momentum and strengthen the FCB brand reputation around the world. With a unique background in marketing, communications and new business from his previous role as global CMO at mcgarrybowen, Brandon brings a proven results-driven approach to his new role that will help synergize PR, marketing and new business efforts.
Jo Ann Bercot, Sales Program Manager, Amazon Media Group
Proven track record managing successful teams in a high-growth, entrepreneurial environment. Champion of knowledge sharing and teamwork. Consistently exceeds expectations.
Drew West, GM of Global Academic Partnerships, The Trade Desk
Drew West is the General Manager of Global Academic Partnerships, overseeing global partnerships and programs with academia for The Trade Desk. Since joining The Trade Desk in 2014, Drew has built The Trade Desk’s Global Services organization, including follow-the-sun coverage Support, Business Intelligence, API Support and Data Capture Support and Business Intelligence delivery capability from offices in New York, Chicago, London, Hamburg, Sydney, Hong Kong and our headquarters in Ventura, California. In 2019, Drew launched The Trade Desk's Data Capture team to expand The Trade Desk’s capabilities in providing quality, actionable data that enhances the success of our clients, as well as the Global API Support team. In 2020, Drew takes on a new challenge of building The Trade Desk’s global academic partnerships and programs. This new initiative will position The Trade Desk to collaborate with traditional and non-traditional education institutions to prepare students for successful careers within the AdTech industry. Drew lives in Ojai, California and is an avid supporter of community service initiatives related to education, shelter and housing, food and nutrition, and at-risk senior and child assistance programs.
Ayanna Jackson, Vice President, Mosaic Center and Education Services
Ayanna Jackson joined the American Advertising Federation (AAF) in February 2016 as the Assistant Vice President of the AAF's Mosaic Center and Education Services. Jackson is responsible for overseeing the AAF’s Diversity and Inclusion and Education initiatives, which include the Most Promising Multicultural Students program, Mosaic Awards, Mosaic Career Fair & Conference, National Student Advertising Competition and AdCamp. She was promoted to Vice President of the AAF's Mosaic Center and Education Services in 2018. Jackson began her professional career in 1997 at The Washington Post, having worked in both Advertising and Marketing departments. In 2000, she joined The New York Times Advertising department, supporting various ad verticals. Jackson was promoted to Department Store Account Manager, overseeing several of the nation’s top consumer brands. She received The New York Times “President’s Circle Award” for excellence in sales achievement across all print, digital and mobile advertising platforms. Before relocating back to the Washington, DC area, she was Account Manager for Cox Media Group in Atlanta. Jackson received a Bachelor of Arts degree from the University of Louisiana, Lafayette in 1994 and a Certificate in Public Relations from New York University in 2012.
Laura Roha, Manager, Education Services
Laura joined the AAF team in April 2019. As the Manager, Education Services, she is the main liaison to the College Chapters and manages the National Student Advertising Competition, Distinguished Advertising Educator Award, AdCamps, Student Advertising Career Conference, and Alpha Delta Sigma. Prior to her position at AAF, Laura was the Deputy Director of Chapter and Association Relations at The Phi Beta Kappa Society where she worked with faculty, staff, and alumni members to enhance the lifelong membership experience. At PBK, she launched programming targeted at young professional members and discovered a passion for creating opportunities for the next generation of leaders. Laura graduated from American University with dual degrees in Business Administration and Public Communications.