Terry Young

Founder & CEO, sparks & honey

Terry is the Founder and CEO of sparks & honey. He is a frequent speaker and writer on the largest shifts that will shape the future, most recently speaking and writing on such topics as driverless cars, the rise of Generation Z, artificial intelligence, open business and the crowd economy. 

He has spoken at Google, Social Media Week, Ad Age, The Aspen Institute, The Financial Times, ADWEEK and the Chilean Marketing Congress, to name a few. 

Before starting sparks & honey, Terry launched his first digital start up in 1995 at IPG and built it to a top 50 digital agency. He then joined McKinsey & Co. in Greater China to work with the Fortune 500 C-suite and incubate new startups and Internet companies in Asia. 

In his next move, he took his strategy and digital experience to the top agencies at Omnicom. His deep understanding of consumer behavior, digital and technology platforms allowed him to architect the sparks & honey model. 

Terry also spent 27 months volunteering in Uralsk, Kazakhstan, supporting micro-credit financing initiatives, incubating new businesses and launching programs for the local orphanage. 

Terry received his MA in Advertising from the University of Texas at Austin and resides in New York City with his partner and son. 

ADMERICA 2017 Keynote: What is the Agency of the Future?

Last Updated: May 2017