Owner/Creative Director, Brandtatorship
At 6’4”, it’s little wonder Joe likes thinking big, creating strategic communications in all facets of advertising on a regional and national level. A song-and-dance-and-DJ man, Joe is also known as an internationally recognized award-winning Creative Director responsible for shaping brands as diverse as General Motors, First Niagara Bank and The Rochester Philharmonic Orchestra.
Joe is currently a principle co-founder and creative director of Brandtatorship. A boutique advertising agency in Western New York that specializes in forging ideas that help companies take charge of their brand. With a stylus pen or pencil in hand, Joe’s expertise shines across a diverse field of disciplines including art direction, digital, broadcast production, illustration, and social media. Joe is the Immediate Past President of the Rochester Advertising Federation (RAF) and while president was responsible for developing programs and events that inspired the membership of marketing and communications professionals within the Rochester area.
Know this about Joe. If he likes you, he’ll draw a caricature of you. If he really likes you, he’ll make it resemble you and not the cartoon blue jay Mordecai.
Blogger, ADMERICA 2016-2018
Last Updated: June 2018