Patricia Abad-Santos

VP, Group Partner, Decision Sciences, UM Worldwide  

Patricia is a Vice President, Group Partner at Universal McCann overseeing Precision and Performance Marketing for the Coca-Cola account in NYC. Her responsibilities include developing audience strategy and high value audiences, directing programmatic media strategy and buying, and leading enterprise campaign reporting and analytics. Prior to joining the Coca-Cola account, Patricia worked on the Consumer Health Care brands at Johnson & Johnson at J3 and was the Global Marketplace Development lead for the agency, creating the global roadmap and toolkit for marketplace and inventory strategy for Johnson & Johnson. Starting out as an intern in college at Hearst, Patricia has held a few different roles in media and advertising and is excited in learning and driving more innovation within the precision marketing space.

Speaker, 2019 Student Advertising Career Conference

Last Updated: October 2019