Stan Richards

Principal/Creative Director, The Richards Group

Stan Richards founded The Richards Group as a freelance practice after graduating from Pratt Institute in New York. His work has received awards in virtually every major competition in the world, and broader recognition has followed.

He was chosen by the Dallas Society of Visual Communications as “the single individual who, over his career, has made the most significant contribution to the advancement of creative standards in the Southwestern United States.” His alma mater, Pratt, honored him with a Distinguished Alumnus Award. The leading trade magazine, Advertising Age, featuredRichards as a cover story; he was included in The Wall Street Journal’s “Giants of Our Time” series and named an "Entrepreneur of the Year" by Inc. magazine.

The University of Texas honored Richards with its Reddick Award for leadership in communication, preceded by honorees Walter Cronkite, Ted Turner, and Bill Moyers. Southern Methodist University announced the Stan Richards Creative Chair and, in the same year,Richards received the AIGA Gold Medal, the award for career achievement in design.

In 1999,Richards received the highest honor available to a creative with his election to the Art Directors Hall of Fame, joining such luminaries as Walt Disney, Norman Rockwell, and Andy Warhol.

And in 2014, the University of Texas renamed its nationally recognized advertising program the Stan Richards School of Advertising & Public Relations.

In addition,Richards serves, or has served, on many boards: The Salvation Army, Episcopal School of Dallas, YMCA, Cooper Aerobics Enterprises, Dallas Symphony Association, United Way, the Creative Committee of the 4A’s, Pratt Institute Board of Trustees, and the Mayo Clinic Center for Innovation.

Apart from business, Richards' interests include skiing in Utah and fly-fishing the backwaters of Laguna Madre. He is an avid runner, having logged 45,000 miles.

Member of the Advertising Hall of Fame, Class of 2017

Last Updated: December 2016