Retired Vice Chair & Chief Creative Officer
Ogilvy & Mather Worldwide; Principal, Steve Hayden + Friends
Steve Hayden is one of the most celebrated and admired creative leaders in advertising today. He began his career at the end of the "Mad Men" era as a junior copywriter in Detroit for General Motors. After honing his craft at a number of agencies on accounts as diverse as Toyota and Treesweet, Hayden was recruited to Chiat-Day where he and Lee Clow made advertising history as co-creators of the “1984” campaign for Apple.
In 1986, Steve moved to BBDO to become Chairman/CEO of West Coast operations, where he led the team that sustained Apple as an iconic brand, at the same time tripling the size of the agency, adding accounts like Sega, Pioneeer Electronics, Dodge and Pizza Hut.
In 1994, Ogilvy asked Hayden to join the agency as “brand steward” for the newly won IBM global account. While leading IBM’s renewal, Steve crafted campaigns for other major brands including American Express, Kodak, Motorola, Dove, Cisco, AT&T and SAP. His contributions have earned him almost every major award and accrued an enormous amount of recognition for the agency.
As a member of Ogilvy’s Worldwide Board, Hayden drove the agency’s engagement with digital media, setting the scene for the firm to become a leader in interactive advertising. He was an early proponent of integrated communications, and remains an early adopter of advertising and technology innovations.
Hayden serves on several boards including: Interlochen Center for the Arts, a world-class music and arts school; Damon Runyon Cancer Research Foundation, an organization responsible for 20% of the most important cancer treatment breakthroughs of the past decade; and, Goal4Africa, a charity dedicated to applying technology to improve healthcare in rural Africa. He was an angel investor of HighTower, and creator of the company’s name, look and brand standards.
He is a sought-after speaker for industry and client forums around the world, and a valued advisor to startups and established enterprises across industries. In demand as a guide and mentor to creative professionals, Steve has synthesized much of what he has learned over his four-decade career into useful frameworks such as his infamous mandala (haydensmandala.com).
Inductee, 2018 Advertising Hall of Fame
Last Updated: January 2018